Competitive Advantage – Strategic Management

Brick-and-mortar stores and online businesses have different perspectives regarding competitive advantage.

Respond to the following in a minimum of 175 words:

With their different perspectives in mind, evaluate how and why their strategies differ.
What recommendations would you make to brick-and-mortar stores to capitalize on how they can compete more effectively with online businesses?

 

Sample Solution

The term “brick-and-mortar” is a traditional street-side business that deals with offering products and services to its customers face-to-face in an office or store that the business owns or rents. The local grocery store and the corner bank are examples of brick-and-mortar companies. Brick-and-mortar businesses have found it difficult to compete with most web-based businesses like Amazon.com Inc. (AMZN)) because the latter usually have lower operating costs and greater flexibility. Many consumers still prefer to shop and browse in a physical store. In brick-and-mortar stores, consumers can speak with employees and ask questions about the products or services. Brick-and-mortar stores have the ability to offer experience shopping

Age because there are many huge businesses and companies all over the world, which many think results in less chances for the growth of a monopoly today; this is not the case because companies can develop a monopoly and beat other businesses down and set the wages and prices as low as they wish to effect the economics or the politics, just like the presidential election in 1896 between McKinley and Bryan.

Monopolies have a huge influence on politics, back in the 19th century. In the Gilded Age, monopolies played a big role, so big, that they also affect the outcome of a presidential election, because their campaign was influencing the workers and so the current voters. For instance, in the Gilded Age when the presidential election between Democrat William J. Bryan and Republican William McKinley occurred. American historian and professor at the University of Chicago and University of Rochester Bernard A. Weisberger states in his article “Election in Silver and Gold” that this election in 1896 was “one of the hardest-fought campaigns ever” (Weisberger, 1) because the campaign took place during and after an economic depression, also known as the Panic of 1893. But also, because the campaigns or included business, economic, wages, employers and employees. The business men Carnegie, Rockefeller and J.P. Morgan used money and corruption and financed a lot so McKinley could win the election. This election was really very important for these rich men because the democrats and its nominee Bryan were completely against these big companies and businesses. They wanted to stop them what meant an end for all monopolies. Republican McKinley was on the side of the businesses. At the very beginning everybody thought that Bryan would win for sure. But the republican’s campaign changed everything. Since most of the employees were working for the big companies of Rockefeller and his fellow colleagues, they said that if Bryan wins the election and becomes president, all the employees do not have to come to work anymore the next day. The reason was easy: If Bryan closes all the companies there will be no jobs anymore. So as an employee and voter they got to think about their families and would rather vote for Republican McKinley to keep their jobs and incomes. This actually worked out and McKinley became the 25th President of the United States.

Consequently, after the successful election of William McKinley, monopolies were still around, because the captains of industry had four more years to develop their businesses. William McKinley followed the “Laissez-Faire” Theory, which is an economic system where the transactions between private parties are not interrupted by the government in any things like regulations, privileges, and tariffs. “People believed that government interference with business could have no beneficial effects.” (The Men who built America). The only reason why Rockefelle

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