Another way to prove value of this type of event is by looking into its statistics. According to Mintel, the amount of people going to concerts in the UK has lowered since 2017’s figures. However, it is agreeable that the reasoning behind this is mainly expense as 69% of people in 2018 said they found concert tickets too expensive. Another factor is that 57% worry about losing their bank card/ money at the event. Despite all this, concerts still remain popular in the events industry as Mintel tells us that in 2018 1/3 of British residents attended a UK based concert. In addition to this, ½ said they would also travel abroad for a concert. Furthermore,

Mintel has predicted that the concert industry should be worth £3,278, with it currently being worth £2,459 (Mintel, 2018).

An event manager is defined as “the person with the delegated representative of an entity that holds overall ultimate responsibility for the event” (Matthews.,2008:8). As an event manager it is common to communicate to another event specialist such as an ‘event producer’. It is also worth noting that at the Ed Sheeran concert, the term ‘event manager’ may also be used as ‘tour manager’.

In today’s industry, an event manager is used for large scale events such as concerts, festivals, and large charitable events that need a specialist to ensure the event runs smoothly. Event managers also often “enjoy a work environment where no two days are the same” (Rutherford Silvers, Bowdin, O’Toole, Nelson,2006;185) as they are constantly running a variety of events throughout their career.

Event managers are incredibly important as they hold the overall responsibility events and are in charge of appointing responsibility towards others. Events are forever going to be a big part of society, and for those events to be successful they need event managers. Without an event manager to run events there would be no large scale events such as concerts as when events become “larger and more sophisticated, all theories and methods of management” (Getz.,1997;11) are then put into place. The responsibilities they hold has been categorised into five domains which include “administration; design; marketing; operations; and risk” (Robson,2009;22) source: EMBOK Silvers (2004). From these domains they have many subdivisions seen in the EMBOK structure. These Subdivisions explain the importance of an event manager as they are involved in many different aspects such as financial management, production design, marketing pl