Rigorous marketing has to be undertaken and persuade the Indian customers to think beyond fuel economy of a car. The delay in adoption of technology, as mentioned in the above section is partly due to reluctance of Indian customers to move towards latest technology, due to poor awareness of what the technology promises to offer.

C. Making Sophisticated Features Affordable

In order to make Indian cars technologically competitive with American and the European cars, the Indian car manufacturers have to take initiatives in introducing state-of-art technologies for Indian buyers. It is time that indigenous car manufacturers such as Maruti Udyog Ltd.,
start adopting latest technology such as adaptive cruise control and line departure warning systems. This is because even if the autonomous cars are introduced on Indian roads, they have to communicate effectively with older versions of cars. Thus, keeping the future of automobile industry, and having a vision as to how Indian roads will be dominated by autonomous cars in days to come, the present day manufacturers will have to introduce technology for consumers to familiarise with.

It is also important, that the Indian two wheeler manufacturers such as Hero Motorcorp Ltd, and Bajaj should start research on robotic vehicles and have a clear vision on the condition of two wheelers if the roads are going to be dominated by self driven cars. Thus, the growth of research and development in self driven two wheelers is very important for seamless transition from manual to self driven automobiles.
The cost of an automobile is the biggest impediment to introduce certain features into it. In India, the variation in prices between base versions and ones fitted with ABS (on small cars) is about INR 50,000 and if airbags are added to it, the difference can inflate to about INR 150000 [33]. As small cars still remain t