Continuous improvement is a continual process of improvement, which is an ongoing effort to improve products, services, and/or processes in your organization. These improvements can be seen as “incremental,” which happens over time, or “breakthrough,” which happens all at once. Why do you think continuous improvement is so important and yet does not always get the attention it deserves?
Review “What is continuous improvement” by kanbanize:
https://kanbanize.com/lean-management/improvement/what-is-continuousimprovement and what your textbook says about continuous improvement and talk more about the importance of continuous improvement and how you will integrate it into your organizational design
Continuous improvement (sometimes known as “rapid improvement”) is a Lean improvement technique that helps to streamline workflows. The effectiveness of any organization hinges on every employee taking responsibility for constant improvements to products, services, and processes. Improvements can reduce errors or waste, add value or safety, or resolve issues that slow down a process or make it unpleasant for users. Process and product improvement are driven by continuous improvement. Companies who are constantly looking for methods to improve their operations will always see an improvement in the value of their products and services. As a result, more complex and economically competitive products will emerge.
social media, content marketing, video, events, blogs in order to increase brand awareness”. Additionally, Mather (n.d.) considered inbound marketing as an effective method that makes it easier for target customer to find the company. According to him, there are three main methods that Cultural Connectors can apply inbound marketing to raise the awareness of its brand:
Theories on corporate identity will be analyzed in order to find out what improvements and what steps Cultural Connectors can undertake in order to form one for themselves.
Russell Abratt Nicola Kleyn (2012) argues that the first stage in setting up a corporate identity is defining its mission, vision and strategic intent. As well as, creating a platform to define the core values of the company and to set up a suitable corporate culture. The second stage in forming a corporate identity is the establishment of the organizations corporate expression. The author states that “corporate expression includes decisions about the organization’s visual identity, brand promise and brand personality, and how these will be communicated across stakeholders groups.” Corporate branding exists out of two components, formation of corporate by the organizations and the formation of a brand image through demonstrating the good brand experiences with other stakeholders. According to Huang-Horowitz (2014) an identity needs to be established which can be constantly communicated internally as well as externally. The first step in communicating corporate identity is forming an identity that is understood and agreed upon with every employee in the company. It is therefore important that small companies have one single coherent message which they can communicate its identity correctly to external audiences. Huang- Horowitz (2014) holds that “the identity of the company starts with the people; it is all about the people.” A profitable reputation in small businesses can be build by accomplishing three objectives: upholding transparency, acquiring legitimacy, and achieving cre