Copyright and trademark issues

 

Miami-South University (“MSU”), located in downtown Ft. Lauderdale, is a new member of the Atlantic Coast Conference, competing in “big-time” Division I intercollegiate athletics. You are assistant to the president of the university and two issues have arisen.
First, the university president has directed the university’s Public Relations Office to develop a promotional video to be shown around the country. As part of the video, the public relations office includes clips from exciting college football games between Florida State University and the University of Florida, taped by the assistant public relations manager off of the CBS television broadcasts of the games – the idea being that since Miami-South will be playing these teams, fans can see the quality of play that they can expect. The president, who is a big Kanye West fan, also directs the PR Office to use the song “Stronger” throughout the video.
Second, the university president wishes to make a big splash in the marketing of this athletic program and so he tells you that he will be changing the name of the mascot to the Dolphins – the school will now be known as the “Miami-South Dolphins” on all promotional materials. He wants the school to use the term “Go Fish!” as part of the marketing campaign.
Analyze copyright and trademark issues

Sample Solution

The two issues mentioned in the scenario present potential copyright and trademark concerns that must be addressed. The use of clips from college football games for promotional purposes would cause issues related copyright since broadcasting networks own exclusive rights over any footage taken from their broadcasts (Sano-Franchini & Spann 2018). Additionally, using Kanye West’s song “Stronger” without official permission would also be a violation as it is protected under intellectual property laws (Lapsley et al., 2005). Therefore the university should obtain appropriate licensing before any videos are released in order prevent any legal repercussions down line.

Furthermore, changing the name of the mascot to Dolphins could create potential problems with trademarks due Miami Dolphins NFL team already existing same region. If MSU chooses use this term when marketing its athletic program then they may run into issues regarding trademark infringement given similarity between both names; unless some type agreement or arrangement can made prior which states otherwise or if university decides go ahead with different title such as “Marlin” instead then they may able avoid this issue altogether.

Overall, both copyright and trademark considerations need explored before moving forward with proposed plans so proper steps can taken ensure no complications arise during this process. By doing so not only will allow for smoother transition but more importantly protect institution from possible financial liabilities that could arise if violations occurred.

Net Profit Margin, Operating Profit Margin, and Net Profit Margin

 

Net benefit expanded 103.69% in 2016 contrasted with 2015 (Figure 3 above). This can be credited principally to the expansion in income as referenced above, and decreasing expenses. ‘The organization revealed 8.41% expense flattening in 2016, driven by a more vulnerable PESO contrasted with the dollar, and lower diesel and power expenses’ (Sam Williams, 2017). Peso dropped 17% contrasted with $US in 2016 (Ivana Kottasova, 2016), and with 67% of Fresnillo’s expenses being peso based, the organization profited from this fall in money (Proactiveinvestors, 2016). In 2016, Mexico’s gold mining area likewise saw a fall in normal money expenses of 5.4%, with Fresnillo recording the most minimal expense gold activity at its Cienega mine where money costs were $-217 for every ounce down from $245 per ounce in 2015 (Sam Williams, 2017). Notwithstanding their productivity in 2017, development in Fresnillo overall revenues is decreasing (Figure 3). Net benefit expanded simply by 4.91%, because of inflating costs. Cost of deals expanded 14.1% from 2016 contrasted with just a 1.2% expansion 2015 – 2016. 2017 saw an expansion in cost for each huge amount of 29.3% which was mostly because of lower volumes of metal being handled, energy cost likewise expanded 22.3%, from $118 million of every 2016 to $144 million in 2017(Fresnillo, 2017 pp. 56, 210). This increment could be credited to some degree to an expansion in base power levies, by Mexico’s state power utility (CFE), which kept an expansion in base power costs on a year on year premise of 14.3% in 2017 (Daniel Rodriguez, 2017). Fresnillo additionally encountered an expansion in compensation on normal of 5.8% (Alex Newman, 2018)

 

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