Core principles proposed by Lennick

I was working as a marketing manager for a large technology company. One of our products was a new software application that was designed to help businesses improve their customer service. The software was very expensive, and we were having a hard time convincing businesses to buy it. One day, I received a call from a small business owner who was interested in our software. He told me that he was struggling to keep up with the demands of his customers, and he thought that our software could help him. However, he was worried about the cost. I knew that the software was expensive, but I also knew that it could help this business owner. I thought about the core principles proposed by Lennick et al. (2011), and I decided that I wanted to live in alignment with the principle of serving the greater good. I told the business owner that I would be willing to give him a free trial of the software. I knew that this was a risk, but I believed that it was the right thing to do. The business owner was very happy with the free trial. He told me that the software had helped him to improve his customer service, and he decided to buy it. I was glad that I had been able to help him, and I was proud that I had lived in alignment with the core principle of serving the greater good. The core principles proposed by Lennick et al. (2011) are:

• Serving the greater good
• Building trust
• Acting with integrity
• Demonstrating courage
• Promoting excellence
• Empowering others
• Living sustainably

I believe that these principles are important for ethical leadership. They provide a framework for making decisions that are in the best interests of all stakeholders. In the scenario I described, I was able to live in alignment with the principle of serving the greater good. I knew that the software could help the business owner, and I was willing to take a risk to give him a free trial. I believe that this was the right thing to do, and I am proud that I was able to help him. I believe that the core principles proposed by Lennick et al. (2011) can help leaders to make ethical decisions. They provide a framework for thinking about the impact of decisions on all stakeholders. I encourage leaders to use these principles to guide their decision-making. Additional Thoughts In addition to the core principles proposed by Lennick et al. (2011), I also believe that it is important for leaders to be aware of the following ethical considerations:

• The impact of their decisions on the environment
• The rights of all stakeholders
• The potential for conflicts of interest
• The need to be transparent and accountable

By being aware of these ethical considerations, leaders can make decisions that are in the best interests of all stakeholders.

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