Creating a Marketing Plan

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FOR POWERPOINT: Develop and execute a Marketing Plan that will create and launch an apparel line through a selected retail firm, or other retailing channels to a targeted consumer. The execution of this business plan will take place as you make a presentation of your line to retail store buyers or to the merchandisers in your own company, if you work for a Zara, J.Crew, Victoria’s Secret, LuLu Lemon or Nike.

Requirements for the Sales Call

Presentation Boards ie. Trend
Mood, Theme or Inspiration
The Collection (Styling Board)

These boards can be done by actually putting pictures on boards and pictures taken of these, or by Power point presentations of the Trends, Mood and Collection, as taken from WGSN or any fashion magazine.

You are to do a Power Point showing your three boards such as 1- the Trend Board ( shape/silhouette, color, texture, details, era, era, cosmetics, and accessories), 2- Mood ( also called Theme or Inspiration what is your inspiration, mood or theme of your Spring 2021 line. Is it roses, the sea, travel, Italian churches or mountains?) board, 3- and your Collection ( Styling Board).

With the creation of your line, you may draw your line, or take pictures of other lines and then curate your collection. Please give credit to the companies, where you have used their designs. On the Collection board, please put the price point of each piece and the retailer you have chosen. Your line can be anything that you chose. It can be dresses, bridal, aerobicwear, jeans and tops, lingerie and swim, to name a few options.

FOR WTITTEN MARKETING PLAN PAPER :
Marketing Plan to Include

• Your name and title

• Your company name.

If you are creating your own company, just chose your own company name. If you work for Ralph Lauren, or a similar brand you might be in their “wholesaling “ division, where you sell other stores like Bloomingdales or Macy’s .You might be in the area where you are merchandising your own stores.

• The retailer’s name or alternate channel of distribution

• The targeted customer

• Your merchandising themes, trends and directions (with trend, mood and styling boards)

• Your product line with style names

• Your positioning statement vs. the competition

• Price points

• The Close -Present a compelling summation of why the retailer and targeted consumer should buy, or adopt internally your line, given the styling, direction, price points, and positioning. Positioning or differentiation is how you are going to be different then your competition. How is Sephora different from Macy’s in cosmetics? How is Lu Lu Lemon different from Nike?

If your retailer sells only under their own brand ie Forever 21, Urban Outfitters or Zara, your Marketing Plan would take the form of an internal merchandising presentation, as you would present your line to upper management for their own adoption for Spring 2020.

 

 

 

 

Sample Solution

Creating a marketing plan

A marketing plan is a report that outlines your marketing strategy for the coming year, quarter, or month. Typically, a marketing plan includes: an overview of your business’s marketing and advertising goals, a description of your business’s current marketing position, a timeline of when tasks within your strategy will be completed, key performance indicators you will be tracking, and a description of your business’s target market and customer needs. The scope of your marketing plan varies depending on its purpose or the type of organization it’s for. For example, you could create a marketing plan that provides an overview of a company’s entire marketing strategy or simply focus on a specific channel like SEO, social media marketing, and content marketing. Learning how to write a marketing plan forces you to think through the important steps that lead to an effective marketing strategy and a well-defined plan will help you stay focused on your high-level marketing goals.

n spite of the possible motivation and challenges, Rome did see benefits from expansion. The most obvious benefit was the accumulation of large amounts of territory, increasing the reach of Roman power, taxation, and cultural influence. Expansion also lead to infrastructural innovation such as the implementation of a new sewer system and an aqueduct that allowed for the actual city itself to expand and for the quality of life to improve for all classes. By the time of the second century Rome was accumulating massive wealth through taxation and resources from the territories they acquired. This lead to the creation of a new bourgeoisie upper middle class called the equestrians; wealth and property were now no longer exclusively reserved for only the aristocracy and nobility. This new class, as well as the honor and fame associated with successful soldiers in war allowed for mobility between classes that was not commonly seen before. This mobility also allowed for equestrians to become publicans, a political position in which they are responsible for managing a province within the Roman Empire. Class mobility is significant because it creates a better standard of life for citizens of Rome and gave rise to many prominent political figures such as Cato the Elder who were able to rise from a lower class. This mobility was often due to military success, creating a larger and lengthier reward to being apart of the military. As discussed previously, the army held many severe consequences for those who failed or betrayed them, but equally grand rewards for those who are successful. Polybius writes, “For the rest of their lives, the men who were saved revere their rescuers like fathers and feel obliged to serve them in every way, as a son would a father. These incentives inspire not only those present in the ranks but also those back home to strive to outdo each other on the battlefield.” (Polybius 377) This passage indicates the social reward such as fame and glory, as well as the tangible rewards such as weaponry and wealth that awaited soldiers that were successful. Men like Cato the Elder were able to use this fame and success from the military to become politicians and hold great sway over the Roman Empire.

The incorporation of new cultures, specifically Greek culture, into the Roman Empire is yet another way that Roman expansion falls into a grey area. On one hand Roman culture willingly took much from the Greeks such as the model for their gods and theater. On the other, there was a sign

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