Creating a strategic internal employee communications plan

 

 

You have been assigned to a global work team tasked with creating a strategic internal employee communications plan for your workplace. Before the team can get started, you must examine the workplace to identify what the overall strategy must cover. Consider the following when brainstorming your communication strategy:

Sketch out your understanding of communication with a visual map.
Determine the best platforms for communication (virtual or face-to-face).
Develop at least 3 advantages and 3 disadvantages of electronic and in-person communication.
Compare and contrast 2 written and oral communication methods.

 

 

Sample Solution

Visualizing Communication Strategies

Understanding Communication

Communication is the exchange of information between individuals or groups through various channels, such as speech, writing, or nonverbal cues. It plays a vital role in organizations, enabling information sharing, collaboration, decision-making, and overall organizational effectiveness.

Visual Map of Communication

To effectively visualize communication within an organization, consider a map with the following elements:

  • Central Hub: Represent the organization as the central hub, symbolizing the convergence of communication channels.

  • Communication Channels: Radiating from the central hub, depict various communication channels, such as email, intranet, meetings, virtual conferences, and informal conversations.

  • Target Audience: Surround the central hub with different groups within the organization, such as senior management, employees, and external stakeholders.

  • Communication Flow: Illustrate the flow of information between the central hub and the target audience, indicating the direction and purpose of communication.

Electronic vs. In-Person Communication

Electronic Communication

Advantages:

  1. Accessibility: Electronic communication is readily accessible from any location with an internet connection, allowing for convenient access to information and collaboration.

  2. Cost-effectiveness: Electronic communication methods, such as email and instant messaging, are generally more cost-effective than traditional in-person communication, which may involve travel and meeting expenses.

  3. Record-keeping: Electronic communication provides a written record of conversations and decisions, facilitating future reference and accountability.

Disadvantages:

  1. Potential for misinterpretation: Electronic communication lacks the nonverbal cues present in face-to-face interactions, increasing the risk of misinterpreting messages or intentions.

  2. Technical barriers: Electronic communication relies on technology, and technical glitches or lack of access can hinder communication and productivity.

  3. Oversaturation: The abundance of electronic communication channels can lead to information overload and difficulty in prioritizing important messages.

In-Person Communication

Advantages:

  1. Nonverbal cues: In-person communication allows for the transmission of nonverbal cues, such as facial expressions, body language, and tone of voice, which can enhance understanding and prevent misinterpretations.

  2. Building rapport: Face-to-face interactions facilitate the development of personal connections and rapport, fostering a more collaborative and supportive work environment.

  3. Immediate feedback: In-person communication allows for immediate feedback and responses, enabling real-time problem-solving and decision-making.

Disadvantages:

  1. Scheduling conflicts: Arranging in-person meetings can be challenging due to scheduling conflicts and individual availability, potentially delaying communication and decision-making.

  2. Time constraints: In-person meetings can be time-consuming, particularly for large groups, and may not always be the most efficient use of time.

  3. Travel expenses: In-person meetings may involve travel expenses, which can add to the overall cost of communication.

Written vs. Oral Communication

Written Communication

Advantages:

  1. Clarity and precision: Written communication allows for careful consideration and articulation of thoughts, leading to clearer and more precise messages.

  2. Record-keeping: Written communication provides a permanent record of information, facilitating future reference, documentation, and legal compliance.

  3. Global reach: Written communication can transcend language barriers through translation, enabling communication across diverse teams and locations.

Disadvantages:

  1. Time-consuming: Written communication can be more time-consuming than oral communication, especially when drafting and revising lengthy documents.

  2. Potential for misinterpretation: Without nonverbal cues, written communication may be more prone to misinterpretations or misunderstandings.

  3. Lack of immediacy: Written communication may not be suitable for urgent matters or situations requiring immediate feedback and responses.

Oral Communication

Advantages:

  1. Immediacy: Oral communication allows for immediate feedback and responses, facilitating real-time problem-solving and decision-making.

  2. Nonverbal cues: Oral communication incorporates nonverbal cues, such as facial expressions, tone of voice, and body language, which can enhance understanding and prevent misinterpretations.

  3. Building rapport: Oral communication facilitates the development of personal connections and rapport, fostering a more collaborative and supportive work environment.

Disadvantages:

  1. Lack of permanence: Oral communication does not provide a permanent record of information, making it challenging for future reference or documentation.

  2. Potential for distraction: Oral communication can be more susceptible to distractions and interruptions, potentially hindering focus and clarity.

  3. Language barriers: Oral communication can be challenging for individuals with language

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