Cultural impact of conglomerates’ convergence activities

 

A storytelling franchise is a combination of setting and characters that a firm has released in the
form of a number of primary productions within the same or different media.
In the late 20th and early 21st centuries, media conglomerates have been applying convergence
thinking to their franchises. Your goal in this paper is to compare how one firm or two have
tried to implement convergence in the case of two franchises; to examine the trade and general
press accounts of how the franchises performed and why; and what you can conclude about the
ways the one or two firms handled those franchises as well as the ways the trade and general
press illuminated this topic.
Choose two franchises that have appeared in a number of different primary productions (often
but not always major motion pictures) and secondary spinoffs within the past two years.
1. First, describe each franchise and note the time frame you are choosing.
2. Describe the nature of those primary productions.
3. Then explore the secondary spinoffs from each of those primary productions—for
example, broadcast or cable television programs, streaming video, toys, video games and
more—nationally and internationally.
4. Based on your reading in the trade and general press, what seemed to be the company’s
strategy—that is, its broad goal—for implementing convergence regarding the franchise?
Did it stress synergistic activities inside the conglomerate, deals with outside firms that
involved licensing or other arrangements, or both?
5. According to observers inside and outside the industry, how successful has the firm (or
the two firms) been so far with the franchises you are studying? In answering, compare
at least three metrics of success the observers have discussed: gross revenues with respect
to particular media? Gross revenues across media? Profits? Audience numbers?
Increases in these numbers across different primary productions and their offshoots?
International sales?
6. Finally, note how helpful for understanding the franchise’s cultural impact is the trade
and general discourse on this subject. Has the research led you toward an opinion about
the cultural impact of conglomerates’ convergence activities?

Sample Solution

iscuss about the comparison between the organization cultural of military forces between the British army that help in counterinsurgency of Malaysia(Malaya) and U.S Army that help in Vietnam War. The organization culture can be defined as a decisive determinant in their effectiveness and hence help to determine the course of international politics. In simple words, the organization cultural of military forces can be defined as the ability of military organization to adapt or to change whether that change occurs in military technology and in the structure of the international system. This organization cultural are one of the main component of state’s ability to guarantee their own security and their allies. The point that will be discuss is about the evaluating the literature on military innovation. As for the British Army, the civilian leaders in Britain which had institutional incentives to act as a unit that had an easier time agreeing for both policy goals and oversight options to ensure that the British army followed these goal that been framed by the leader’s. By setting these goals, the British army will react more flexibility to change their mind set same as the civilian leader’s goals. In contra, as for the U.S Army, the civilian leaders in the United State army which have an institutional incentive to act separately and found it harder to agree on policy goals which often to choose more complex oversight mechanism and did not always induce the U.S Army to respond easily. Besides that, the British army officer’s response directly with their political master cabinet which this will create a improve way of flexible military. As for the American system, the military has the ability to “trade off” demands that made by the congress that against the president. From the argument that been elaborate, we can conclude that different in political system of the government will led the nation’s politicians to create different militaries. Besides, the critical independent variable is not the nature of the national government which has the most cases that has a little impact on which policies the military to adopt but it is the organization culture of the military institution that determine whether innovation of the military will succeed or fail for each country. The other point of comparison for this paragraph is

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