Customer Behavior Strategy

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1. Explain how a company can influence the consumer behavior along the customer journey online and offline. Use an example to
explain how a brand interact online and offline and how both worlds are connected. What is the role of CRM in this interactions.
2. What is cognitive dissonance and how brands can define clusters taking into account this consumer behavior? Explain it using
an example and define how a company could use it to define the strategy per cluster.
3. Explain how DIY is a successful phenomenon among consumers? Is it a win-win situation? Use an example of a company that is
using this strategy successfully.
4. Explain how luxury brands manage to connect with the customer. Highlight differences and commonalities vs mass market
brands.
5. Explain how we can influence consumer behavior through an educational campaign. Use an example to explain a successful
educational campaign.

Sample Solution

Customer Behavior Strategy

The consumer journey is ever-changing and marketers have to easily adapt. Let`s face it, consumer behavior has shifted, they hold the reigns and marketers are no longer in control. As a result, omnipresence is quickly growing in both cost and complexity. A true omni-channel strategy should not be about online vs. offline. Instead, it should be about creating a seamless shopping experiences and capture a true 360-degree view of each customer. Retailers should look at how marketing and data management efforts across all channels affect each other and sales overall. Retailers who have a strong online presence can utilize QR codes in online and offline advertisement to target new customers and the incentivize them to head in-store.

show very obvious symptoms of nutrient deficiencies. The different growth stages of these plants require different nutrients. The plants that are forty to seventy days old are considered young. This stage of the young plants is called the vegetative growth stage. This means they have not begun flowering and producing their fruit. In this stage, most of the increase in mass occurs in the leaves. When the tomato plants are at harvest, most of the plant’s mass comes from the fruit that it produces. These plants require high amounts of nutrients. One of the most important nutrients that they require is phosphorus. (Wilcox, 1994)

Nitrogen must be fixed into an inorganic compound in order for it to be useable by plants, therefore, nitrogen is commonly the most deficient element in soils. According to Bergmann (1992), around one to five percent of a plant’s weight comes from nitrogen (Bergmann, 1992, p. 86). The most common effect that a plant experiences during nitrogen deficiency is stunted growth. This occurs because nitrogen plays a huge part in proteins and nucleic acids. It also plays a role in many macromolecules. The yellowing of a plant’s older leaves is another known effect of nitrogen deficiency. This color change occurs because, in order for chlorophyll formation to occur, nitrogen must be present (Salisbury and Ross, 1992, p. 130; Bennett, 1994). When the nitrogen is not present, the newer leaves withdraw the nutrients from its older tissues since nitrogen is a mobile element.

Nitrogen deficiency can also impede vegetative growth and quicken flowering. The reasoning behind this is that this deficiency places many hormonal effects within the plant. These effects cause a change in cytokinin and abscisic acid synthesis. It causes the synthesis of abscisic acid to accelerate while slowing the synthesis of cytokinin, therefore, aging the plant more quickly. This increase in the speed of aging causes the lifespan of the plant to become reduced (Bergmann, 1992, p. 88). Overall, tomato plants with a deficiency

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