Sample Solution

• Poor Performance: 40% of the revenues are coming from India and not from UK or US. Due to Economic conditions in Europe and Brexit, performance has been poor in the home country.
• Loss of Market Share in USA: Verizon and AT&T both are leading companies in USA and thus Vodafone not providing premium services is making it lack behind.
• Loss of Subscribers: In the last 4 years there have been rise of other service providers around the globe and Vodafone is losing subscriber base, so they need to implement different strategies and strengthen its core values to acquire more customers.

OPPORTUNITIES:

• Network Coverage: In 2016 India Vodafone came out with a mobile phone app which showed the network coverage and also help customers to find and report any problems that are being occurred.
• 4G/5G – 4G has caused disruption but at same time it gave people to look for the best network operators’ once again. Vodafone struggled to attract more customer for their services but now once again they have got chance as 5G spectrum has started taking and place if Vodafone comes up to be the first company to introduce 5G in UK it will benefit.

THREATS:

• Competition: The major problem for Vodafone is the competition from everyone else. Main competitors taking over are Three and EE.
• Saturation: Brand spending more on customer acquisition and getting lesser customer for the same amount, this is because of the competition in the market.
• Low Margins: Too much competition resulting in marginal loss because revenues generated has been dropping for all the brands in last 2-3 years.
• Phone Number Portability: If any other company introduces any other plans which are cheaper or with more consumption allowance, customers change/port their phone numbers to other brands because of which Vodafone is losing its brand equity.

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