Data Mining Research
Select an organization that has leveraged Data Mining technologies in an attempt to improve profitability or to give them a competitive advantage.
Research the organization to understand the challenges that they faced and how they intended to use Data Mining to overcome their challenges. The paper should include the following sections each called out with a header.
Company Overview: The section should include the company name, the industry they are in and a general overview of the organization.
Challenges: Discuss the challenges that limited their profitability and/or competitiveness and how they planned to leverage Data Mining to overcome their challenges.
Solution: Describe the organization’s Data Mining implementation and the benefits they realized from the implementation. What was the result of implementing Data Mining? Did they meet their objectives for fall short?
Conclusion: Summarize the most important ideas from the paper and also make recommendations or how they might have achieved even greater success.
The paper must adhere to APA guidelines including Title and Reference pages.There should be at least three scholarly sources listed on the reference page. Each source should be cited in the body of the paper to give credit where due.
Per APA, the paper should use a 12-point Times New Roman font, should be double spaced throughout, and the first sentence of each paragraph should be indented .5 inches.
The body of the paper should be 3 – 5 pages in length.
The Title and Reference pages do not count towards the page count requirements.
Sample Solution
Data mining research
Data mining is the process of finding anomalies, patterns and correlations with large data sets to predict outcomes. Using a broad range of techniques, you can use this information to increase revenues, cut costs, improve customer relationships, and reduce risk and many more. For example, Amazon is an e-commerce giant in today’s consumer landscape, and its success didn’t come by accident. The brand frequently taps into big data to make decisions, stimulate purchases, and please customers. Through data mining, any business can come up with the most essential data relevant to the services they provide and process that data to evaluate the possible outcomes of future events. This gives them a competitive advantage and a personalized way to reach their target audiences.
