Debate question of marketing

 

Is consumer behaviour more a function of a person’s age?

One of the widely debated issues in developing marketing programmes that target certain age groups is how much consumers change over time. Some marketers maintain that age differences are critical and that the needs and wants of a 25-year-old in 2012 are not that different from those of a 25-year-old in 1982. Others dispute that contention and argue that cohort and generation effects are critical, and that marketing programmes must therefore suit the times.

Take a position: Age differences are fundamentally more important than cohort effects versus Cohort effects can dominate age differences.

Marketting discudiscussion

1 What brands and products do you feel successfully ‘speak to you’ and effectively target your age group? Why? Which ones do not? What could they do better?

2 What are the opportunities from database marketing and CRM? What are the pitfalls? How may the opportunities and pitfalls be moderated by company and market characteristics

 

 

Sample Solution

Debate question of marketing

In marketing, one of the key aspects of research is by how much life and preference of the people has changed over the years. This research will help to target the market according to various dimensions. The behavior of a person changes due to many different things. These changes in behavior of a person affect the market a lot. To deal with these changes marketers usually follow the human generation. But the question is, are they the only fact that changes the consumer behavior? A person`s age or generation can’t tell us what is going to change in our behavior. Consumer behavior change due to different circumstances, needs, demands, availability of goods or services, education etc. but change of age is not necessary to change consumer behavior.

larger states that may employ an offensive foreign policy. The opposing view, “offensive realism,” implies that a state will always work to extend its power by expanding its control and influence to as many states as possible (Rose, 145). It is important to note that neither offensive nor defensive realism focuses on human nature, rather they focus on the anarchic structure of international politics defined by realism.

It is with these explanations in mind that one can now analyze several historical events in which classical realism’s definition of human nature was not the initial factor that encouraged both conflict and cooperation. The United States intervention in the Middle East to spark the Gulf War is one of many examples that illustrate such factors. However, in this example, it must be noted that the United Nations works as a main actor in the political stage despite that most realists agree that individual states are the main actors. Jim George stated, “…[the invasion] was at various times and to varying degrees about Kuwaiti democracy, Kuwaiti self-determination, the principle of state sovereignty, [and] the preservation of Middle East stability” (200). By this, George implies that the United States-led invasion, combined with the power of the United Nations was not in search of power, as classical realism’s assumption about human nature would declare, rather the invasion was in pursuit of neorealism’s balance of power. The balance of power, in this case, was important because had the United Nations not intervened, Iraq would be a superpower within the Middle East and have too much control over oil and oil prices. This clearly threatened any other modernized country that used oil as their main energy source, as the Iraqi government was known for lack of cooperation. Thus, it was imperative that the less powerful nations of OPEC had combined power that was equal or greater than that of Iraq (George, 200). One could argue that defensive realists would go further to explain that though it is the balance of power that motivated this invasion, it is in the definition of human nature that one can discover the basis for the balance of power. Defensive realists regard that the international system allows for expansion of power through internal affairs, like forming an alliance or joining a coalition against another nation in this circumstance. This means that the invasion of Kuwait specifically reflects back to Hobbes’ assumption of human nature that all of humanity fears death, as many nations got involved in order to preserve state sovereignty (George, 200). This is illustrative of Hobbes’ assumption because many states involved for this reason acknowledged that allowing one state to lose its sovereignty opens the door for state sovereignty to not be respected by any power, leading to the “death” of a state

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