Deployment strategy and schedule for introducing the innovation project to the market.

 

Create a 10- to 15-slide presentation to add to your Wk 5 individual assignment.

Prepare an introduction or executive summary.

Develop a deployment strategy and schedule for introducing the innovation project to the market.

Determine key go-to-market considerations, which may include plans for:

Advertising
Marketing
Sales channels/distribution
Communications or promotion
Estimate the cost and analysis for:

Development or manufacturing
Delivery
Infrastructure and product support
Estimate high-level financial considerations, including the potential size of the market for the company and profitability.

Justify the innovation investment.

Determine alternative investments or a non-investment (i.e., what if the executive team disapproves the project?).

Determine future product plans, evolution, etc. (e.g., what’s next for this product in the market?).

Conclude with a recommendation or call-to-action statement.

 

 

Sample Solution

The input methodological approach to applying strategic management when using innovative projects in a company is defined in the article. Within the framework of innovative idea development and commercialization, a model was proposed to strategically support the progress of the company’s innovation process. The usefulness of assessing a company’s position in the market using a criteria matrix for the purpose of informative strategic decision-making has been developed and methodologically justified.

Utilitarian position argues that an action is only right if it is successful in increasing the total happiness of an allotted number of affected individuals. Nevertheless, when the notion to increase the “greater good” includes the potential of killing an innocent human being in order to achieve this, it denotes the moral and ethical integrity of the entire school of thought. This essay will highlight the main ideas of Utilitarianism, the inherent selfishness that individuals have regarding their own acts of utilitarianism, and its inequality. It will be evident that although a Utilitarian position seems justifiable in certain scenarios, there will always be cracks in its moral values in others.

Utilitarianism is based on the idea that the greatest amount of happiness that can be gained for the greatest number of individuals establishes solid grounds for morality. As Jeremy Bentham stated regarding utilitarianism, “The greatest happiness of the greatest number is the foundation of morals and legislation” (Bentham, Jeremy). Nevertheless, it may not be the case because it is unable to explain what happens when the so-called “greater good” does not accurately represent moral righteousness. The utilitarian school of thought is based primarily off of the consequences of the actions, rather than the actions themselves. To a utilitarian, the right action can only be understood by the consequences that that action creates, thus causing a dominant problem in the relationship between what is “good” and what is morally “right” in any given scenario that the utilitarian is given. The problem with this is that even though the anticipated consequence of an action may increase the happiness of some, the action itself, could be of immoral value and could potentially create an ethical dilemma. One of the greatest assets of utilitarianism, however is its emphasize that common sense cannot always be trusted, neither can gut reactions. This causes individuals to look over every consequence t

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