Designing a thinking report

 

 

 

As the marketing director at a consultancy agency, you develop creative marketing solutions for clients. You have recently been approached by a start-up company to advise them on their new project: TimeTool, an app they developed. The app is aimed at enhancing the experience of university students by supporting their self-organisation and decision-making process. More specifically, it assists students in time management by recording and analysing data to help them achieve their best. The company’s market research revealed that there is potential for the app amongst the target market of university students however they struggle to achieve the desired number of subscribers to the service.
You need to come up with potential solutions to the client’s problem by applying Design Thinking. In your discussion, you should cover the below points as a minimum, however you are not limited to, in providing the client solutions:
1.How would you introduce design thinking to the start-up’s CEO and explain its relation to creativity and innovation? Use reflective examples from your experience with creativity and innovation to support your arguments.
2.Apply design thinking to offer solutions for the client’s app. Engage with market research, gather insights, develop your persona(s) and user journey map, identify the problem(s), ideate and evaluate. Implement data and user insights into your discussion.
3.How would you evaluate the performance of your creative problem solving and the impact of the solutions you suggest for TimeTool? You may use reflection on your creativity and innovation experience to support your arguments in demonstrating the effectiveness of your approach to problem solving.

Sample Solution

 

 

Motivations to Use Android

influential exposition sampleThe ongoing insanity about iPhone 6 and the new iOS is characteristic. At regular intervals, Apple declares new devices that guarantee to be superior to those of the past age. Truth be told, changes are somewhat inconsequential, in light of the fact that both more seasoned and more up to date devices are similarly not too bad to manage any assignments regular clients would need to achieve. In this way, there are numerous individuals who lean toward the elective worldview in the realm of versatile advances, and pick devices that chip away at an Android OS, created by Google. There are a few strong reasons why devices on Android are superior to those delivered by Apple.

Fundamentally, it is about customization. Being the client of an Android gadget permits you to redo actually everything, beginning from how your working framework resembles (with different informal mods) and winding up with outsider programming, (for example, consoles, gadgets, etc), which is by and large further developed and utilitarian than standard Android applications. In addition, Android clients can get to cutting edge elements of their contraptions through the strategy of establishing, which permits them to utilize their cell phones at 100%. Simultaneously, Apple gadgets don’t allow their clients with wide customization prospects (What Culture).

Another purpose behind offering inclination to Android is this working framework lets its clients control mixed media records a lot simpler than Apple gadgets. Truth be told, on the off chance that you are an Android client, you can essentially move your records into the gadget’s organizer (which is another Android’s preferred position), though Apple items need you to deal with your music with iTunes, and your photographs with iPhotos (Business Insider). When all is said in done, working with records on Android is additionally simpler, in light of the fact that Google, in contrast to Apple, awards clients access to a gadget’s documenting framework.

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Estimating is, maybe, the significant explanation behind picking Android. On the off chance that you know without a doubt what you need from your cell phone or tablet, you can undoubtedly discover a gadget that suits your requirements without paying more cash for unneeded highlights like propelled CPU, RAM, etc (Android Authority). Likewise, applications for Android are less expensive than for iOS, and a significant number of them are free. Along these lines, Android-based gadgets can enable their clients to set aside cash. Additionally, Android gadgets work incredible with Google administrations, for example, Disk, Docs, or Maps, etc.

All in all, Android OS and gadgets dependent on it are a superior decision than Apple items, because of being increasingly adaptable. It permits more extensive prospects for customization, a simpler administration of records, and is as a rule less expensive than iOS. All the promotion for the iPhone should be all around organized showcasing purposeful publicity.

References

D’Onfro, Jillian. “12 Ways Android is Still Better than IOS 7.” Business Insider. Business Insider, Inc, 25 Sept. 2013. Web. 05 Oct. 2014.

“5 Reasons Why Android is Objectively Better than IOS (For The Power User).” WhatCulture. N.p., n.d. Web. 07 Oct. 2014.

“Top Ten Reasons Android Beats IOS.” Android Authority 10 Reasons Why Android is Still Better than IOS Comments. N.p., n.d. Web. 07 Oct. 2014.

feeling article, online networking paper, innovation exposition

 

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