Determining TAM & Potential Revenue for Non-Sensor Products

 

 

Determining TAM and Potential Revenue for Non-Sensor Products:
This analysis should be completed separately for SURFR+R and Cloudburst: Climate watch (I suggest starting with SURFR)
All calculations should be performed and annotated clearly in Excel so others can understand and work with them.
Clearly labeled row and column headings
All numbers used clearly labeled
All units clearly defined
All references clearly cited
Any math performed utilizes embedded formulas so others can easily follow calculations and make changes where needed
Research and recommendations should be outlined in a word or PowerPoint document that can be presented and shared with others.
Save all completed files here: StormSensor Company Files – Documents\Product\05_Product_Research\MarketResearch

Assignment:
Review Product Problem/ Solution Statements for each product:
Files can be found here: StormSensor Company Files – Documents\Product\05_Product_Research\MarketResearch
Reference the potential customer pipeline spreadsheet to determine the Total Available Market for each product
Pipeline can be found here: StormSensor Company Files – Documents\Sales\Pipeline
For the base analysis one city = one customer
Determine total potential revenue for each product
Assume Price of SURFR is $4,900 and cost to make is $300; this is a one-time purchase
For 100% market saturation, assume every target city purchased SURFR one time (revenue here will be a dollar amount)
Assume Price of Cloudburst is $1,500 per month and cost to make is $150; this is a yearly subscription (so charged/made 12x per year)
For 100% Market Saturation, assume every target city is subscribed to Cloudburst for 1 year (revenue here will be a dollar rate/ year)
Assess Results using research and make recommendations:
Find 3-5 comparable products to compare each of our products to; how does our proposed pricing compare? Clearly reference results.
Would you recommend changing our pricing based on this comparison? Explain how.
Examine differentiating pricing (based on, for example, city acreage or population).
How would you recommend differentiating pricing? Explain your reasoning.
How would this differentiation change revenue projections? Show results.
Explain your overall recommendations for pricing and how they would increase total projected revenue for each product.

 

Sample Solution

inferable from various etiological impacts in people with and without outrageous mindlessness. Kids with the ADHD absentminded subtype are non-hyperactive, frequently wandering off in fantasy land and seem uninterested and their consideration issues are vague and logical connected with inadequate tactile cycles, unfortunate consideration center, and erroneous data handling. Commonly such consideration issues are related with a family background of learning issues and outrageous heedlessness scores were viewed as exceptionally heritable (Willcutt et al., 2000). Youngsters with ADHD overwhelmingly hyperactive/imprudent subtype don’t definitely stand out enough to be noticed issues and their consideration issues are all the more explicitly connected with failure to support consideration and diminished diligence and are as yet present subsequent to controlling for general knowledge (Taylor et al., 1991). It is understand that formative issues are normally comorbid. High comorbidity recommends that issues have covering causes, or that the immediate reasons for one confusion influence the frameworks that cause another issue. However, insufficient exploration has been done at this point to effectively make sense of the hidden reasons for these comorbidities. The complex consideration issues of kids with ADHD might be connected with dopamine brokenness of somewhere around two unique neurobiological frameworks; some accept that both prefrontal circle and the limbic circle are involved. As indicated by Posner and Petersen (1990) the prefrontal circle is essentially associated with coordinating consideration and choosing the way of behaving expected to accomplish a given objective in a given circumstance. It is proposed that a dysfunctioning mesocortical dopamine branch will prompt consideration lacks, for instance wasteful arranging reactions and strange control of eye saccades (Mostofsky et al., 2001). The limbic circle is verbally administered (by the guidelines) and engaged with support and eradication processes. Issues in laying out verbally administered conduct will bring about hardships with making and following arrangements. Egner et al. (2008) exhibit in their review that the neuroanatomical organizations drew in to conquer interruption contrast definitively with the idea of the diverting boost data (Egner et al., 2007), figured they might share a cycle for all intents and purpose to identify interruption. It additionally features specific cortico-limbic cycle for shielding objective coordinated discernment from obstruction by passionate handling. Oculomotor discoveries feature that shortfalls in prefrontal capacities, specifically reaction restraint, add to social anomalies saw in ADHD. From a develo

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