1. Expand the range of products available. The sport organization should offer a wider variety of products, including apparel, accessories, home goods, and even food and beverage items. This will allow fans to show their support for the team in more ways.
2. Partner with more retailers. The sport organization should partner with a wider range of retailers, both online and offline. This will make it easier for fans to find and purchase licensed merchandise.
3. Create more limited-edition products. Limited-edition products are often more popular with fans, as they are seen as more exclusive. The sport organization could create limited-edition apparel, accessories, or even tickets to games.
4. Offer more personalized products. Personalized products are also popular with fans, as they allow them to show their support for the team in a unique way. The sport organization could offer personalized apparel, accessories, or even autographed memorabilia.
5. Target specific demographics. The sport organization should target specific demographics with its merchandise licensing program. For example, it could create a line of women’s apparel or a line of merchandise for young children.
6. Use social media to promote merchandise. The sport organization should use social media to promote its merchandise licensing program. This includes creating social media posts about new products, running contests, and offering discounts.
7. Partner with influencers. The sport organization could partner with influencers to promote its merchandise licensing program. This could include partnering with athletes, celebrities, or even social media stars.
8. Track sales data. The sport organization should track sales data to see what products are popular and what products are not. This data can be used to improve the merchandise licensing program in the future.

In addition to these recommendations, the sport organization could also consider partnering with strategic alliance partners to execute its recommendations. For example, the sport organization could partner with a retailer to create a pop-up store or with a food and beverage company to create a line of licensed snacks.

By following these recommendations, the sport organization can improve its merchandise licensing offering and generate more revenue.

Here are some specific examples of how these recommendations could be implemented:

• The sport organization could partner with a retailer like Amazon or Fanatics to sell its merchandise online.
• The sport organization could create limited-edition apparel for special events, such as the playoffs or the Super Bowl.
• The sport organization could offer personalized apparel with fans’ names or initials on it.
• The sport organization could target specific demographics with its merchandise licensing program, such as women or children.
• The sport organization could use social media to promote its merchandise licensing program by running contests and offering discounts.
• The sport organization could partner with influencers to promote its merchandise licensing program, such as athletes or celebrities.
• The sport organization could track sales data to see what products are popular and what products are not.

By implementing these recommendations, the sport organization can improve its merchandise licensing offering and generate more revenue.