Miami Pickleball Tournament: Fan Survey

Introduction:

Thank you for attending the Miami Pickleball Tournament! We value your feedback and want to improve your experience in the future. This brief survey will help us understand your preferences and attract sponsors who align with your interests. Your responses are anonymous.

Part 1: Demographics (Optional)

1. Age range (18-24, 25-34, 35-44, 45-54, 55+)
2. Gender
3. Zip code (optional)

Part 2: Sponsorship Preferences

General Preferences (Select all that apply):

1. What types of brands do you typically enjoy seeing sponsor sporting events? (e.g., apparel, beverage, food, automotive, financial services, etc.)
2. When considering a brand at a sporting event, what factors are most important to you? (e.g., brand reputation, product quality, discounts offered at the event, involvement with the sport)

Pickleball-Specific Preferences (Select all that apply):

1. Which of the following pickleball brands are you familiar with? (List of major pickleball equipment and apparel brands)
2. Which of the following would be most appealing to you as a tournament sponsor? (e.g., providing demo paddles, offering discounts on equipment or apparel, sponsoring prize money for specific events)
3. How likely are you to purchase a product from a brand sponsoring this tournament (Very likely, Somewhat likely, Neutral, Somewhat unlikely, Very unlikely)

Part 3: Event Experience

1. How satisfied were you with the overall tournament experience? (Very satisfied, Somewhat satisfied, Neutral, Somewhat dissatisfied, Very dissatisfied)

Part 4: Open Ended (Optional):

1. Is there anything else you would like to see from sponsors at future pickleball tournaments?

Survey Administration:

• Method: A combination of digital and paper surveys will be used to maximize reach while minimizing cost and burden on fans.
  • Digital Survey: The survey will be available online through a QR code displayed prominently around the venue (signage, booths, tickets). Fans can access and complete the survey using their smartphones.
  • Paper Survey: Paper surveys will be available at information booths and concession stands. Completed surveys can be deposited in collection boxes located throughout the venue.
• Incentive (Optional): To encourage participation, a random drawing will be held for a prize among those who complete the survey (e.g., tournament merchandise, free entry to the next event).
• Data Processing: A reputable online survey platform will be used to collect and analyze digital responses. Paper surveys will be scanned and the data will be integrated with the digital responses.

Communication of Results:

• A comprehensive report summarizing the survey findings will be created. This report will include charts, graphs, and key takeaways regarding demographics, sponsor preferences, and overall event experience.
• The report will be distributed to potential sponsors electronically and presented during sales meetings. Key findings will be highlighted, emphasizing the value proposition for sponsors, such as:
  • Large and engaged audience with significant purchasing power.
  • Fans’ interest in specific sponsor categories.
  • Opportunity to directly connect with potential customers who are passionate about pickleball.
  • Positive overall event experience creating a receptive environment for sponsor messaging.

By implementing this multi-faceted approach, the Miami Pickleball Tournament can gather valuable data from attendees while keeping costs and burden low. The insights gained will be used to create compelling sponsorship packages that resonate with potential partners, ultimately maximizing the value of sponsorship deals for both the tournament and the sponsors themselves.