Developing a Marketing Plan about a Hotel

You are working in a marketing consultancy firm and has been tasked with the supporting task of developing a marketing plan for your client’s company (use the company that you intended to go for internship). You are to analyse the company and suggest some of your own marketing ideas using IMC as one of the tools to

PART I .Written report

What is the company’s product & service?
Location & accessibility (map should be included)
Any otherrlevant informatiJi’i that will be useful for the marketing plan

I .2 Company’s SWOT analysis on the current situation

(2 for each category)

I .3 Company’s STP(segmentation, targeting and positioning)

. Analyse company’s potential customers using 4 segmentations (Do I group for each segmentation)

Select only one segment and explain the reson for this selection (refer to the company’s product and service)
Analyse the company 5 differentiations (physical attributes, product/service,personnel,location, and image)

I .4 Online marketing & PR activities

. Select 3 specific (mention the name eg. Whatsapp) Online Marketing Medias (apps,website, etc.), briefly discuss the Medias strong point and explain the reason for your selection.

Sample Solution

The Song of Roland and Ywain

Tunes of Roland and Ywain: Society of Change in Literary Observation Comparing the epic of the tune of Roland with the sentimental writing of Ywain, the distinction between the early Middle Ages and the Middle Ages was uncovered. Both “Roland’s Song” and “Ywain” delineate a general public wherein every story is gotten from the key qualities of the general public. Through close perception, individuals can see changes in propensities and mentalities and make it conceivable to change from epic to sentiment.

When contrasting “Luo Lan’s Song” and “Ywain”, everybody’s story is clear. Similarly, the progress from epic to sentiment became clear when reviewing changes in the brain, thought, and sentiments of the twelfth century. The Southern part subtleties the excursion taken by individuals of this period to make this progress conceivable. These thoughts that have been found in sentimental writing so far have consistently featured the medieval secondary school.

Contrasting the epic “Roland’s Song” with Yuwain’s sentimental writing, the distinction between the early Middle Ages and the Middle Ages was uncovered. Both “Roland’s Song” and “Ywain” portray a general public wherein every story is gotten from the major qualities of the general public. Through close perception, individuals can see changes in propensities and perspectives and make it conceivable to change from epic to sentiment. In his part “Epic to Romance,” R. W. Southern demonstrated how this change is spoken to by changing church and mainstream thoughts and feelings.

Early editors of Roland’s tunes may have overstated the solidarity of the first content of Roland’s custom through an energetic want to somewhat make an exceptional French epic. Andrew Taylor says, “If not designed, at any rate the melody of Roland is created. By giving the title of the suitable epic, it is isolated from the setting of the first coding and the overall history The versifier writer execution can locate its unadulterated starting points and the early supervisor sang 4,002 lines of verse as a French epic tune.

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