Developing A Public Relations Plan

 

 

Imagine that you are employed at one of the organizations mentioned in the text that has been involved in a scandal or crisis.

Examples of organizations that you could choose to write about include the following:

Michigan State University (MSU) faced claims in 2018 from more than 300 women and girls who were allegedly assaulted by MSU sports doctor Larry Nassar.
Penn State University’s $100 million-plus settlement involving the football coach Jerry Sandusky in a sexual abuse scandal that brought down famed football coach Joe Paterno.
Planned Parenthood was scrutinized by the media in 2015 when an anti-abortion group secretly filmed unsuspecting representatives talking about getting money for aborted fetal parts.
The Humane Society of the United States’ chief executive was forced to step down in 2018 for an alleged history of sexual misconduct.
The Simpsons and the Apu Crisis (Brown Face Scandal).
Theranos scandal and CEO Elizabeth Holmes.
NPR and the firing of Garrison Keillor for sexual harassment.
Rolling Stone magazine sued for defamation in 2016 in connection with a story about a gang rape at the University of Virginia.
The Facebook scandal involving Russian advertisements to influence the 2016 presidential campaign.
Disney’s credibility was questioned when it laid off 250 employees in 2015 and replaced them with lower-paid immigrants.

Instructions
Write a 4–5 page paper in which you:

State the name of the organization and describe its mission and purpose. Provide details about the company.
Explain in detail the facts of the event that generated negative publicity, crisis, or scandal. Discuss why this situation would create negative publicity.
Create the specific goals your campaign will try to achieve and justify why you chose these goals.
Design and explain the steps you will take to achieve your goals.
Discuss six of the ethical core values that a PR professional should employ in responding to the crisis (Chapter 6). Identify the internal and external stakeholders who will be affected by your actions.
Compose an evaluation plan and explain how you will use it to assess the outcome of your campaign.

 

 

Sample Solution

ve to be clinically diagnosed based off the patient’s symptoms. If an individual only has persistent delusions it becomes apparent to the doctor that they aren’t schizophrenic. Schizophrenic requires multiple symptoms not just delusions. A person with delusional disorder are typically fully functioning individual except for their delusional episodes. According to Belmont Behavioral Hospital, emphasizes that “This condition could have an impact on the person’s daily living, although, fortunately, it does not necessarily prevent that individual from functioning within society on an ongoing basis”. In contrast to Schizophrenia, this psychotic disorder causes patience to be more dependent on friends and family due to lack of the ability to make decisions on their own. Another, similar disorder whose symptoms have to be clinically distinguished from Schizophrenia is substance or medication induced psychotic disorder. Substance induced psychotic disorder is when a patient has been abusing a controlled substance that is mind altering. Examples of drugs that cause, hallucinations and or delusions would be LSD, Psilocybin Mushrooms, recreational marijuana, and opioids. The Substance Abuse and Mental Health Services Administration report the staggering statistic that in 2014, “approximately 1.2 million Americans are currently hallucinogenic drug users”. This goes to show the epidemic that psychiatrist have to take into account prior to clinically diagnosis an individual with Schizophrenia. The diagnosis for substance or medication induced psychotic disorder is to conduct a urine test to determine if the person is experiencing a “bad trip,” due to a controlled substance. The American Addiction Center, provides a description of a bad trip as “when brain levels of the drugs become “too” high, the effects become bizarre, and you start experiencing out-of-the-earth things”. An individuals with history of drug use that have been diagnosed with substance psychotic disorder often have recurrent bad trips even after the sobriety. It’s undeniable that mind altering drugs can lead to damaging the brain and permanently causing symptoms similar to Schizophrenia. However, Schizophrenia is typically a lifelong disorder while acute Substance Induced Psychotic Disorder symptoms with proper treatment and sobriety can go away. Schizophrenia can be linked by genetics while Substance Induced Psychotic Disorder, is due to abusing a controlled substance. Neither, are curable however, with treatment symptoms can subside or disappear. Prevalence Rates of Schizophrenia Physiatrist have observed that there is a difference in prevalence in women and men with Schizophrenia. According to Rena Li and Xi Ma, two Psychiatrist at the University of Tennessee, “Schizophrenia is more frequent in men. Female onset is typically 3–5 years later than males. It is now accepted that men has a single peak age for onset which is between 21 and 25 years old and women have two peaks age of onset, one between 25 and 30 years

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