Developing Effective Marketing Communication

Compare and contrast personal and non-personal communication channels. How would you use each channel type to promote a political candidate?

Sample Solution

Developing Effective Marketing Communication

A communication channel is the medium, mean, manner or method through which a message is sent to its intended receiver. Communication channels can be either personal or non-personal. Personal communication channels involves direct person-to-person interaction either face-to-face, by phone, or by email or instant message. Non-personal communication channels are media that carry messages without personal contact or feedback. These communication channels are directed to multiple persons. There are a number of basic differences between personal and non-personal communications channels. Information received from personal influence channels is generally more persuasive than information received via the mass media.

The leadership as of now is one of the greatest weaknesses of the party. Despite Mr. Trudeau reaching out to young audiences like never before, he has also come with an ever low approval rating. Just how low? “Mr. Trudeau’s own approval rating is lower than U.S. President Donald Trump’s.” (Margaret Wente, 2019) Recent polls show only 35% of Canadians approve of the Trudeau government. (Margaret Wente, 2019) This is relatively equal to the percentage who approved of Harper’s government back in 2014. (Margaret Wente, 2019)
Many Canadians feel the real issues are not being addressed, and the money is being wasted on pointless bills and objectives. For example, Bill C-69, which states project components now have to take into account “the intersection of sex and gender with other identity factors.” (Margaret Wente, 2019) This of course has nothing related to pumping oil and is wasting resources focussing on problems that won’t help Canadians. (Margaret Wente, 2019) The liberal party finds itself in the middle of the political spectrum, which can have its advantages and disadvantages. The liberal party wants to help stop climate change, however have implemented a carbon tax that’s too low to influence Canadians behaviour, but high enough to irritate people. (Margaret Wente, 2019)
There has been few controversies and scandals during prime minister trudeau’s leadership. However, the current and most significant of the few being the current on going SNC-Lavalin Construction Inc investigation. The scandal is ongoing as of March 2019 and is going to hurt the Liberals in the upcoming election. The company SNC-Lavalin Construction Inc had been charged with fraud and corruption. (Staff, N. P, 2019) If convicted the company may be banned from working on government contracts for 10 years. (Staff, N. P, 2019) In 2016, shortly after the election, the company began have meetings with the Minister of Public Services and Procurement, Carla Qualtrough, as well as officials in the Prime Minister’s Office to attempt to change legislation quickly to avoid the penalties facing the company. (Staff, N. P, 2019) The Prime Minister’s Office then inappropriately pressured the Attorney General Jody Wilson-Raybould to intervene in ongoing criminal legal proceedings against SNC-Lavalin and abandon prosecution. (Staff, N. P, 2019) Prime Minister Trudeau came out with a statement saying this never happened and then Jody Wilson-Raybould sus

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