Differences between bottom-up and top-down perception.

Part 1

For this Discussion, consider differences between bottom-up and top-down perception.

With these thoughts in mind:

Post a brief explanation of the active nature of perception. Then explain two differences between bottom-up and top-down perception. Finally, provide one example of how everyday experience would be altered if bottom-up perception were impaired, as well as one example of how everyday experience would be altered if top-down perception were impaired. (500 words or more)

Be sure to support your postings and responses with specific references to the Learning Resources.

Part 2

In this Discussion, think about theories of attention as well as cultural and social variables. Consider the relationship between all of these factors and cognition.

With these thoughts in mind:

Post a brief comparison of one early theory of attention to the Guided Search theory of attention. Then describe how these theories apply to visual search. Finally, describe one cultural and one social variable that might influence attention and explain how. (500 words or more)

Be sure to support your postings and responses with specific references to the Learning Resources.

READINGS
de la Rosa, S., Choudhery, R. N., & Chatziastros, A. (2011). Visual object detection, categorization, and identification tasks are associated with different time courses and sensitivities. Human Perception and Performance, 37(1), 38–47.
Retrieved from the Walden Library databases.
DeGloma, T., & Friedman, A. (2005). Thinking with socio-mental filters: Exploring the social structuring of attention and significance. Conference Papers––American Sociological Association, 1–24.
Retrieved from the Walden Library databases.
Proulx, M. J. (2007). Bottom-up guidance in visual search for conjunctions. Journal of Experimental Psychology: Human Perception and Performance, 33(1), 48–56.
Retrieved from the Walden Library databases.
Wolfe, J. M., & Horowitz, T. S. (2004). What attributes guide the deployment of visual attention and how do they do it? Nature Reviews Neuroscience, 5(6), 495–501.
Retrieved from the Walden Library databases.
Geisler, W. S. (2008). Visual perception and the statistical properties of natural scenes. Annual Review of Psychology, 59, 167–192.
Geisler, W. S. Visual Perception and the Statistical Properties of Natural Sciences. Annual Review of Psychology. Copyright 2007 Annual Reviews, Inc. Used with permission from Annual Reviews, Inc. via the Copyright Clearance Center.
Peissig, J. J., & Tarr, M. J. (2007). Visual object recognition: Do we know more now than we did 20 years ago? Annual Review of Psychology, 58, 75–96.
Peissig, J.J., & Tarr, M.J., Visual object recognition: do we know more now than we did 20 years ago? Annual Review of Psychology. Copyright 2007 Annual Reviews, Inc. Used with permission from Annual Reviews, Inc. via the Copyright Clearance Center.
Posner, M. I., & Rothbart, M. K. (2007). Research on attention networks as a model for the integration of psychological science. Annual Review of Psychology, 58, 1–23.
Research on attention networks as a model for the integration of psychological science by Posner, M.I., & Rothbart, M.K. in Annual Review of Psychology, 58. Copyright 2008 by Annual Reviews, Inc. Reprinted by permission of Annual Reviews, Inc., via the Copyright Clearance Center.

Sample Solution

On the other hand, it would be ideal for Jaguar to focus on differentiating its electric cars. This is because these electric cars can be produced at average industry costs but be sold at premium prices. The best way for the company to differentiate is to create a unique selling point. As mentioned previously, Jaguar should take advantage of the Blackberry Agreement (March 2018) to create unique selling points and implement new technologies into its cars in a way that no other competitor has.

Focus
Lastly, Porter’s focus strategy states that a business should concentrate on a niche market. In order to do this Jaguar must strengthen its research and development capabilities to identify the: needs, wants and requirements of its customers that are being addressed poorly or not at all by other firms [19]. This may include adding extra features on its new products to give customers a product that no other company in the market can offer. Or by improving its delivery systems and services to satisfy them. Jaguar could focus on delivering more environmentally features as society is becoming more litigious to these topics.
Conclusion

The analysis conducted has proven that Jaguar’s limited range has put them in an unfavourable position. Whilst this is not their only weakness, it definitely makes it harder for the company to tackle some of its main threats despite having high profitability ratios and turnovers compared to its competitors. However, if Jaguar faces these challenges well, over the next few years the company will be able to become more robust in the automotive industry, and potentially dominate the luxury premium car market.

References

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