Differences between marketing and advertising

Digital marketing vs. traditional marketing: what's the difference? -  99designs

 

Considering the material from the reading and the videos, please respond to the following:

What is the difference between marketing and advertising?
Is selling the most important result of marketing?
Why is it important for marketers to consider their target market before changing parts of the marketing mix like price and product?
What strategies did you notice in the video that pertained to customer satisfaction and strategic planning?
post should be 300 words
Try streamlining your thoughts a bit, shorten sentences, and focus on key points.

Sample Solution

Advertising and marketing are two concepts that share exactly the same objective. In practice, numerous research findings suggest that they have the same objective: drawing consumer’s attention to their products and services. Despite this glaring commonality, there are a number of differences at least from the marketing point of view. Thus, comprehension of these differences and similarities will help any business or organization with their strategy for customer and audience acquisition. Marketing is a process that involves design, creation, research and data mining about how to best align the idea of a product or service with the target audience. Thus, marketing helps to define the product in ways that actual product do not.

Madeleine Beth McCann born 12 May 2003 disappeared on the evening of 3 May 2007 from her bed in a holiday apartment in Portugal, sparking what one newspaper called “the most heavily reported missing-person case in modern history” Still to this day no one knows where she is or what really happened to her. The general public have many theories such as she was abducted”, but the most popular theory is that she was murdered and the parents covered it up.

Was Madeleine abducted?

Madeleine was on holiday from the UK with her parents, Kate and Gerry McCann her twin siblings and a group of family friends and their children. She and the twins had been left asleep at 20:30 in the ground-floor apartment, while the McCanns friends dined in a restaurant 55 metres away.The parents checked on the children throughout the evening, until Madeleine’s mother discovered she was missing at 22:00. Now although this is what the parents have said this statement just doesn’t add up, for example Kate McCann said that when she found out Madeleine was missing she left her other two children in the apartment go and alert her husband at the restaurant, This is where many people think her story is flawed if u had just found out your daughter was abducted why would u leave your other two children home alone to go alert your husband? This is what Gerry McCann said when questioned about not having a baby sitter. “The kids were sound asleep and they were being checked regularly. We didn’t think we needed a babysitter. We are good parents and what we did felt perfectly reasonable at the time.” One of the the family’s neighbours at the time Pamela Isobel Fenn said in her witness statement that she hear “one of the children crying out for approximately one hour and fifteen minutes” There has been many inconsistencies with the parents and other people’s story’s which make it hard to believe that Madeleine was actually abducted.

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