Different audiences require different communication styles and media

Different audiences require different communication styles and media. In this assignment, you will communicate the same information to different audiences in different formats. You have been coordinating with the benefits team to modify the current employee benefits package to support your long-term employee engagement and retention strategy. After a lot of research and communication with different providers, the benefits team has sent you the following memo regarding the change. As part of the team spearheading the benefits change process, you are tasked with communicating details of the new package to the affected audiences. Memo From: Benefits Department To: Director, Strategic Planning RE: Change in Benefits Overview: The company has had the same benefits provider for ten years and we have reached the end of the contract. As premiums and the cost to the company have increased every year, benefits have remained the same and even decreased in some areas. Additionally, employees have been sharing concerns regarding the cost, co-pays, coverage, and options of the current provider. Therefore, in order to conduct due diligence, the benefits team began reviewing other providers last year. Based on the feedback of employees and needs of the company, the following criteria were considered in the search: Price of premiums Lower deductibles Improved dental plan option Improved eye care plan option Inclusion of health care savings or spending accounts Enhanced long-and short-term disability coverage Wellness programs Reduced premiums for nonsmokers After reviewing the different plans offered and extensive consultation with other stakeholders, the benefits team has selected a new program. Compared to the current program, employees will experience the following enhancements in the new program: Plans with multiple deductible options Health care savings account A wellness program that offers access to a weight loss application, incentives for wellness visits and activity logs, and reimbursement for gym memberships and smoking cessation programs Improved dental plan Although these were part of the search criteria, the new program does not include: Lower premiums Improved eye care plan options Reduced premiums for nonsmokers Enhanced long-and short-term disability coverage Benefits to the company include: Reduced premiums for the employees engaging in wellness programs Additional reduction in rates for in-network usage The option of a “gold plan” for executives that is significantly more cost-effective than the previous plan The new benefits plan will go into effect on January 1 of the new fiscal year and will be rolled out during the open-enrollment period of the current year. Please contact the benefits department if you have any questions. Prompt Using the information in the memo above, create the following pieces of communication. Remember to tailor the information to be appropriate for the target audience. An email to all affected employees Describe what is changing and why. Explain the benefits of the change and how it will affect employees. A brief three-to four-slide presentation to the human resources team with speaker notes as needed Describe what is changing and why. Explain the benefits of the change and how it will affect these teams. An audio script for a two-minute presentation for the CEO Describe what is changing and why. Explain the benefits of the change and how it will affect the CEO.

Email to All Affected Employees

Subject: Exciting News About Your Benefits!

Dear Team,

We're excited to share some great news about upcoming changes to your benefits package. After careful consideration and feedback from employees, we've made some significant improvements to your plan, effective January 1st of the new fiscal year.

What's Changing?

More Plan Options: You'll have more flexibility with multiple deductible options to choose from.
Health Savings Account (HSA): A new HSA will allow you to save pre-tax dollars for eligible medical expenses.
Enhanced Wellness Program: Our new wellness program offers a variety of incentives, including a weight loss app, rewards for wellness visits, and reimbursements for gym memberships and smoking cessation programs.
Improved Dental Plan: Our dental plan has been upgraded to offer better coverage.

Why the Change?

We've listened to your feedback and have worked hard to find a plan that offers better value, more flexibility, and improved benefits. This change will help you better manage your healthcare costs and improve your overall well-being.

What's Next?

During the upcoming open enrollment period, you'll have the opportunity to learn more about the new plan and make your selections. Stay tuned for more information on specific enrollment dates and deadlines.

If you have any questions, please don't hesitate to contact the Benefits Department.

Thank you for your continued hard work and dedication.

Best regards,

[Your Name] [Your Title]

Presentation to Human Resources Team

Slide 1: Title Slide

Improving Employee Benefits

Slide 2: Why the Change?

Rising costs and decreased value of current plan
Employee feedback on limitations of current plan

Slide 3: Key Benefits of the New Plan

Increased Flexibility: Multiple plan options to fit individual needs
Health Savings Account: Tax-advantaged savings for medical expenses
Enhanced Wellness Program: Incentives and resources to promote healthy lifestyles
Improved Dental Coverage: Better coverage for dental care

Slide 4: Impact on HR

Open Enrollment: Coordinate the open enrollment process, ensuring smooth communication and timely enrollment.
Employee Education: Develop and deliver educational materials to help employees understand the new plan and make informed decisions.
Compliance: Stay informed about regulatory changes and ensure compliance with all relevant laws and regulations.

Speaker Notes:

Highlight the importance of communicating the changes clearly and concisely to HR team members.
Emphasize the need for timely and accurate information to be shared with employees.
Discuss potential challenges, such as employee resistance to change, and how to address them.

Audio Script for CEO Presentation

Introduction

Good morning, everyone. I'm excited to share some positive news about a significant change we're making to our employee benefits package.

The Change

After careful consideration and employee feedback, we've selected a new benefits provider that offers a more robust and cost-effective plan. This change will provide our employees with greater flexibility, improved coverage, and opportunities to save money.

Key Benefits

More Choice: Employees will have more options to choose from, including different deductible levels and coverage options.
Health Savings Accounts: We're introducing Health Savings Accounts to help employees save for future medical expenses.
Enhanced Wellness Program: Our new wellness program offers a variety of incentives to promote healthy lifestyles.
Improved Dental Coverage: We've upgraded our dental plan to provide better coverage for dental care.

Impact on the Company

This change will not only benefit our employees but also our company. By offering a more competitive benefits package, we can attract and retain top talent. Additionally, the new plan offers cost-saving opportunities for the company.

I'm confident that this change will positively impact our employees' well-being and contribute to a more engaged and productive workforce.

Sample Solution

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Different audiences require different communication styles and media

Email to All Affected Employees

Presentation to Human Resources Team

Audio Script for CEO Presentation

Sample Solution

Our Benefits

Our Services

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