Different types of market segments

 

Determine how to identify different types of market segments and consider the best marketing strategies for reaching them.
Determine how to identify different types of market segments and consider the best marketing strategies for reaching them.

First, read Chapter 2 in Consumer Behavior and the case study article Under Armour’s Willful Digital Moves. In your blog post, address the following:

In the case study article, what market segments were identified and what segmentation strategies were implemented?

What do you believe are four to five key points to remember when implementing segmentation strategies?

Identify a new market segment that you have noticed recently (during your own shopping experience online, in a commercial ad, or in a secondary resource such as a magazine) that you believe would be a great market to explore. How might you create a segmentation strategy to reach this new market segment?

Sample Solution

. Israel’s withdrawal from the West Bank and the presence of delegated troops from the international community at the border between the two territories.

These terms of negotiation would help both camps. First, Israel would benefit from long-term secured security and Hamas could benefit from the possibility of establishing a state recognized by the international community. In the case of such an agreement, the issue of holy places and the problem of refugees could be regulated by evacuating Israelis from the West Bank and creating a separation route whose Israeli boundaries do not include the neighboring Arab territories of East Jerusalem, Ariel and the Ma’aleh region Adumin.
Returning to Islamic contexts, Islamic fundamentalist terrorism, as we have shown, is forbidden by the Quran and other Islamic laws, and fundamentalism is only a form of extreme manifestation of highly politicized Islamic beliefs and exegetical interpretations Of spiritual leaders. However, the main cause of Islamic terrorism is not the above-mentioned thesis, but rather the social conditions in the area and the Western interference in matters of domestic politics of some states, which has led to the emergence of nationalist feelings and repulsion, intolerance and fanaticism towards newcomers. Therefore, a clear distinction must be made between Islamic beliefs and Islamic fundamentalism, between which there is a deep abyss, both principles and action. Islam in any way does not legitimize attacks or bloodshed against the fundamentalist belief that legitimizes violence, and therefore any association between a Muslim and a suicide bomber must be removed, although prejudices of this kind dominate the Western collective mentality.

Although secularization and modernization are often seen by Oriental societies as forms of deviation from the path of Islam, they do not necessarily conflict with the rights and freedoms supported by the Quran and other Islamic laws (the right to life, tolerance, etc.). These steep upgrades in Arab societies have sometimes given the illusion of Islamic extremists of a “conquest,” and the only solution for defending territories is to rise to jihad. Hamas is one of these types of organizations, which struggle not only for the constitution of the Palestinian Islamic state but also for defending the conservative-traditional-nationalist principles mentioned above.

The issue of terrorism, in this context of economic and democratic globaliz

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