Digital marketing/Digital Consumer Behavior

A typical research focus would be an exploration, testing, or identification of drivers/motivators related to above topics within a managerial, consumer, b2b, b2c, or c2c context and how this contributes to theoretical/behavioral understandings of business and/or consumption interaction/outcomes

Sample Solution

The use of matrix organizational structures requires the coordinated efforts of various specialized departments and highly trained-personal. They are appropriate for the simultaneous solving of several complicated tasks that make up a project that requires a high degree of coordination in the process of its development and realization. Since in practice the matrix structures are usually used in the development of different projects, they are also called design-matrices. A characteristic feature of the matrix structure is that its implementation does not require the removal of the existing structure. Another distinctive feature is the creation of temporary units to solve a particular task or develop a particular project or product. These temporary units may include specialists from the various units of the existing structure for as long as necessary. At the same time, these professionals perform their duties in the existing organizational units where they are constantly working. The newly created temporary units are headed by the president of the company. There is both a linear and a functional relationship between them. During the period in which the specialists work in the newly created temporary units, they are both subordinate to their direct line manager and the head of the temporary unit in which they are included. Matrix structures are an effective way to perform the tasks in a short time. However, their application may also lead to some difficulties. In order for their application to be effective, links need to be clarified both vertically and horizontally, specifying what will be done, by whom, how, and when.

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