Digital marketing strategy presentation

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You final project for this class is to build a digital marketing strategy presentation. This presentation should provide a digital strategy to solve a marketing and business dilemma for an organization. For milestone 1, address the following on 1-2 pages. This assignment should address the following:

Name the company and product/service you desire to work on in this project?
Provide a brief synopsis of who the company is and its targeted customer?
What is a real-world marketing and business challenge, issue, or dilemma they are currently facing?
Why do you want to focus your marketing strategy on fixing this business problem?

 

Sample Solution

Company and Product/Service:

Company: Jumia Kenya, a leading e-commerce platform in Africa.Product/Service: Online grocery delivery service in Nairobi.

Target Customer:

  • Urban residents in Nairobi aged 25-45
  • Busy professionals and working parents
  • Individuals seeking convenience and quality groceries

Business Challenge:

Jumia Kenya faces increasing competition from traditional supermarkets and other online grocery platforms. Despite its strong market presence, the company struggles to differentiate itself and attract new customers. Additionally, Jumia faces challenges in ensuring timely deliveries and maintaining product quality.

Focus on Fixing the Business Problem:

I want to focus my marketing strategy on addressing Jumia Kenya’s business challenge of differentiation and customer acquisition. By highlighting the unique value proposition of its online grocery delivery service and implementing targeted marketing campaigns, I aim to attract new customers and strengthen Jumia’s market position.

Key Areas of Focus:

  • Brand Differentiation: Develop a strong brand identity that emphasizes convenience, quality, and a personalized shopping experience.
  • Targeted Marketing: Utilize data-driven marketing techniques to reach the target audience effectively.
  • Customer Loyalty: Implement loyalty programs and personalized recommendations to foster customer loyalty.
  • Operational Efficiency: Focus on improving delivery times, product quality, and customer service to enhance the overall customer experience.

By addressing these key areas, I believe that Jumia Kenya can overcome its current challenges and establish itself as the preferred online grocery platform in Nairobi.

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