Digital Marketing Strategy

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HERE IS THE BASIC INFORMATION ABOUT IT AND THE PROJECT

What is the main goal for the project?
We anticipate a launch of the Promly app (a new social networking app for high school students with built in mental health aiming to get 10 steps ahead of teen suicide). See www.promly.org/Promly

PROJECT SCOPE
Promly is a new social networking app for Gen Z that matches uses by 20 things they wants to by 20 (30 BY30 for college version) with built in easy access to mental health support. Our mission is to create better opportunity for genuine connectedness and get 10 steps ahead of teen suicide. We are a nonprofit/PBC.

What tasks will students need to complete to achieve the project goal?
Social Media Content Creation and Deployment (2)

Each team member will be tasked with creating ideas for regular content for our TikTok, IG, and our Facebook sites, interacting and building social engagement with our community (and those who interact with us) and will have real responsibility and creative control on the work they do, and ensuring content is focused to our audiences.

Interns will also have the opportunity to work with graphic design, photography, and videography should they have that expertise, to create eye-catching engaging blog posts, landing pages, and newsletters to help create additional social presence.

SEO and Website Optimization (1)

Track results using various tactics such as Keyword analysis to determine relevant search terms for our organization. Perform Search Engine Optimization (SEO), and utilize Google Analytics tools to the maximum. Create social media content/posts using our SEO keywords.

How will you support students in completing the project?
We have regular meetings with individuals and with our intern team and we can offer as needed supervision and mentorship. We want this experience to be engaging, empowering and a place to learn more about building a startup.

What skills or technologies will help students to complete the project?
SEO, social media marketing, content creation and digital design knowledge

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Digital marketing strategy focuses on getting customers and potential customers to engage with a company’s products and services through digital platforms, such as search engines, social media, mobile apps, email campaigns and more. A successful digital marketing strategy must include a mix of tactics that target customers at different stages of their buying journey. Tactics could include content creation and distribution, search engine optimization (SEO),

 

 

 

 

 

 

 

The CEO has demonstrated a lack of ability to communicate detail when unveiling a vision for the future of the organization. The CEO frequently discusses ideas for the future of the organization with the leadership team and has the ability to create excitement among the leaders about new ideas and projects. However, there is a lack of follow through and detail regarding how these objectives will be met. This includes failure to give deadlines for having elements of a project finished, so leadership does not have a timeline for achieving many of the objectives required in order to make the CEO’s vision a reality.

The CEO has a tendency to overlook the reality of a situation and ignore certain truths when they contradict an idea he has for how he would like the culture of the organization to be perceived. When there was an increase in patient falls on the units with the largest nurse and nursing assistant staffing shortage the CEO decided to put a process in place where the nurses for the patients had to go and explain the circumstances surrounding the fall and sign a corrective action plan and coaching form related to fall prevention. The issue of falls occurring because of not enough staff came up frequently during these meetings but the CEO instructed the leadership that the idea of staffing shortages creating unsafe working conditions for both patients and staff could not be supported or encouraged. This led to a culture where the staff felt that there input was not valued by the leadership team and was viewed as a contributing factor to continued staff turnover.

The CEO has overburdened the middle management and taken advantage of their loyalty and belief in his vision for the organization leading to burnout for unit managers. The middle management strives to achieve the outcomes required to achieve the visions for the organization that have been presented by the CEO. There are several barriers however to achieving these outcomes, including a clinical staff shortage and lack of feedback on processes and outcomes that are achieved, which has lead to misunderstanding among the leadership team and a lack of direction. All of these barriers been a cause of lack of motivation among the middle managers and have contributed to a culture where the leadership is has become less responsive to staff needs.

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