Sample Solution

The author’s research indicates that there are multiple reasons why so many middle to low-income earners dine at Applebee’s, even when they can rarely or barely afford it and their money would go further if they bought food at a grocery store. Firstly, a communal sense of experience is often sought after. Many of these people “rely on the comforting presence of others in an atmosphere where your stories—where you come from and who you are—are shared through conversation” (Elliott). Going out for meals provides them with more than just sustenance as it allows for socializing which cannot be replicated by eating alone at home.

Additionally, some lower income diners find themselves attracted to Applebee’s due to its emphasis on convenience factor; something which seems more attainable compared to cooking their own meals. By dining at this restaurant chain, customers don\\\’t need to worry about planning menus or shopping for groceries as everything “from the portion size to the drinks already ordered…is taken care of” (Elliott). Furthermore, McMillan notes that while eating out may not be cost effective financially; time wise it can actually make sense as many people within this demographic have busy lives and thus less available moments dedicated solely towards preparing meals.

Lastly, another key reason behind why so many middle to low-income earners opt for eating at Applebee’s instead is because they can take advantage of promotional offers such as special deals targeting budget conscious patrons. As Elliott explains, such offers “create an illusion of affordability…[which] makes [people] feel like they haven’t made too much of a sacrifice in terms of price” (Elliott). Thus despite spending more than what one would pay buying ingredients from stores, customers still feel satisfied that they didn’t give up too much economically.

Overall then, lower income consumers continue patronizing Applebee’s due to several factors: its role in providing both companionship and convenience; how taking advantage of promotions creates feelings of affordability; and how the overall process itself saves time over having to cook complete meals oneself.