Discussion of Corn fandom article

 

1. “The digital revolution has not only given this generation of young people access to knowledge and information on an unprecedented scale, but it has also given them massive influence” (pp. 605-606). This is quote from a blog post of the president of a “brand consulting firm” quoted by Michael Serazio in his article “Selling Digital Millennials.” How would Serazio respond to this claim that the digital revolution gives young people “massive influence”? How does his point of view relate to the critical perspective discussed in class?

2. On p. 608, Serazio says that there are two ways in which marketers and retailers try to court so-called “digital natives” of the Millennial generation. Explain these two techniques, and give an example of one of them from your experience.

 

Sample Solution

narrator is, in a sense, inextricable from the Girl, a ‘we’ of mother-daughter identity. The Girl’s minor presence ‘ two brief and seemingly inconsequential challenges ‘ suggests that perhaps it is the Girl who is narrating and working out her own identity through speaking, through recreating and re-enacting (with language) the complicated relationship with her mother, the complicated identity of learning to be a girl/woman, a (re)enactment through assembling the severe and protective and loving and damning instructions on how to be. The motives behind the sternness seem to be protective (despite their sometimes cruelty), and through this protectiveness the identities of the mother, and her mother, and her mother and the Girl, and her daughter, and her daughter. Implicated in this merging as readers; having been addressed as ‘you’ throughout, it is hard to escape thinking about ourselves in the Girl’s place, the imposition of authority as we’ve experienced it, as imposed by our own parents, the ways these impositions can both protect and limit us. There is an anxious even urgent quality to the writing ‘ its nervousness rooted in doubts about the assumptions on which the instructions depend (assumptions about gender roles and division of labor, courtship, social appropriateness, and most severely/menacingly sexual identity, i.e. ‘like the slut I have warned you against becoming’ ‘ ‘you are not a boy, you know’ .. ‘the kind of woman the baker won’t let near the bread’). We are addressed directly ‘ you you you.

But then someone speaks on our behalf, a small voice: but I don’t sing benna on Sundays, what if the baker won’t let me feel the bread? ‘Girl’ is written in a verbal style as dialogue / monologue / performance. The writing has force, feels urgent, the stakes feel high as if there are consequences for not following instructions, although we are not told what the consequences might be. The audience extends beyond the story’s immediate horizon ‘ beyond the narrator/author’s relationship with her daughter to anyone who has been a daughter or had a daughter, perhaps to anyone who was raised by their mother. The writing reads like a declaration, but what exactly is being declared is more ambiguous: a declaration of love for certai

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