higher level of people in employment and therefore more people with enough disposable income to put to spend which funds local businesses. The corporation tax is currently 19% which has deceased over time, this is good as it encourages and spurs economic growth. The government also promotes investments which is something significant for businesses such as Jaguar Land Rover, as investments gives them a bigger opportunity to expand.

Social attitudes to savings

An article shown on The Independent website shows that a quarter of British Adults do not have any savings. This means that the a lot of British people are not willing to keep there money for luxury items such as a car like Jaguar Land Rover. A major reason, why people are saving is due to the interest rates being so low, this means that people are not willing to save there money as the interest rate will have little affect on the value of there saving accounts. However the government are predicting that the interest rate will increase again, shown on the diagram of the Bank of England with a little increase after 2017.

Due to many people spending their money, an article from the express shows that 35% of people spend majority of their earnings, within the first week. This shows that people simply can not afford to run a luxury car such as Jaguar Land Rover, which is why Jaguar Land Rover aim for the high earners.
The average UK household debt (including mortgages) was £58,540 in June, according to financial charity The Money Charity. Overall in the UK, people owed nearly £1.6 trillion at the end of June 2018, up from £1.55tn a year ago, this means that less amount of customers are available to purchase luxury cars, due to the lack of availability funds.