ndance of skate parks and loads of ocean water all around it. This means that Vans can offer all its skiing, surfing, skateboarding and BMX goods all in the same country. This translates into an important business opportunity.
– Looking closer into Argentina, we have acknowledged that skateboarding is a major way of life in the bursting city of Buenos Aires, making Vans a potential hotspot for the skateboarding community. Furthermore, the presence of a large amount of street art shows that Argentina and its capital Buenos Aires have a significant rebellious youth which may be strongly attracted by Vans apparel.
– Finally, our last country is Morocco. The reasoning behind this lies in the huge increase in skateboarders the country has seen in the last 5 years. This huge increase highlights potential in the country. The fact that Morocco has the 6th highest GDP in the African continent also emphasizes potential.

Hence, we shall now proceed to a process of elimination to find the one best country.
– Despite Nigeria’s promising demographics, the country’s corruption, poverty and crime mean that the consumers’ tendency to buy expensive Vans footwear and apparel is minimal. Furthermore, skateboarding and surfing, even though they are growing, are to no extent major ways of life in Nigeria, further hindering Vans’ business opportunities in Nigeria.
– Vans’ main risk in Morocco is having a product offering where the price of goods exceeds the reservation price of Moroccan consumers. Therefore, even if skateboarding and surfing are increasing in this country, the first factor outweighs the latter.
– Moving on to Argentina, skateboarding is only a prevailing way of life in Buenos Aires, therefore meaning that the rest of the country presents no real business opportunity for Vans. Furthermore, Red Bull© is a prevailing force in Buenos Aires and may indirectly threaten Vans’ opportunity in the capital.
– On the other hand, New Zealand seems like the perfect place for Vans to set up shop. It has all 3 climates in which Vans operates in, a large and free social networking system and way of life, and a large youth