Provide an analysis, examples and evaluation of power use as described below.
Define and describe the concept of “hard power” and the three types of this kind of power. Identify a work situation for each of these three types of power in which the use of “hard power” (coercive, reward, legitimate) might be appropriate. For each situation:
Identify and define the type of hard power used.
Provide rationale for why the use of hard power is appropriate.
Define and describe the concept of “soft power” and the two types of this kind of power. Identify a work situation for each of these two types of power in which “soft power” (expert, referent) might be appropriate. For each situation:
Identify and define the type of soft power used.
Provide rationale for why the use of soft power is appropriate.
Effective Leadership Reflection
Hard power is the use of military and economic means to influence the behavior or interests of other political bodies. This form of political power is often aggressive {coercion}, and is most immediately effective when imposed by one political body upon another of lesser military and/or economic power {Daryl Copeland February 2, 2010}. It involves the ability to use the carrots and sticks of economic and military might to make others follow your will {Joseph Nye, January 10, 2003}. Hard power encompasses a wide range of coercive policies, such as coercive diplomacy, economic sanctions, military action, and the forming of military alliances for deterrence and mutual defense. Hard power can be used to establish or change a state of political hegemony or balance of power.
circle may affect the receivers as easy impression; it reminds us of perfection or alteration. Generally speaking, the oval shapes evoke balance and peace. In thousands of cases, they are directly applied to the corporate logo. Unfinished shapes are the best for attracting attention, although they do not always communicate the most wanted significance.
Music is, no doubt the most used acoustic element in advertising in the past and in the present day. It is connected to symbolic audio stimuli that are able to prevail over all thought diegetic noises of environment (non-symbolic audio stimulus), or more exactly constitute them. Music can function without any natural language. Its fundamental elements are tones created by various musical instruments. Symbolic meaning is included exactly in tones grouped into accords, their sequence, height, pace, repetition, execution, etc. Certain regularity of tones grants individual the ability to talk about creation of joyful, sad, and all other emotions. The essential goal of advertising is to relate the reaction to music with the response to the product – to indicate the unconditioned stimulus (US) (music that the receiver likes) with the conditioned stimulus (CS) (product), so that the CS (product) is able to, even without the presence of music, achieve the conditioned reaction (CR) (pleasure, satisfaction, etc).
Colours are amongst the most important symbolic languages of advertising. They appeal directly to ones’ feelings and stimulate emotions. Combinations of colours help us to create fictitious worlds. The relationship of colours with attributes from the external world leads to setting of myth related to the advertised product (Williamson, 2010). Psychologists indicated that the effects of colours can be defined by connection with the world around us and they are a matter of spirit (Vysekalova, 2007), occultism seeks relations between colours, numbers and sets of notes on a musical scale. Although the features and also the individual perception of colour slightly differ across cultures and historical periods, scientific researches on colours taste gives allowance to come to certain conclusions, which may be generally applicable.