Effective patient advocate

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As mentioned in the lesson, for the healthcare professional to be an effective patient advocate, he or she must understand how information technology affects the patient and the subsequent delivery of care. Continue to reflect upon what does this statement means to you and your responsibilities as a future APN.

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Effective patient advocate

Technology has become a big part of healthcare and in order to advocate properly for the patient, the health care provider must be knowledgeable on current technology, how to use them as well as, educate the patient on them. Technology helps contribute to patient-centered care by fostering communication between providers and patients via online portals, text messaging, and email. It also increases access to information such as online medical records, which can improve self-monitoring and patient convenience. Without us educating patients on the many benefits of telehealth there is no way of them knowing. So it is our responsibility as nurses to empower them with these tools.

m the organization in a partisan way.

2.5.7 Personal Selling

Brooksbank (1995) points out that personal selling is a critical component of marketing success. Personal selling can be defined as the personal communication of information to persuade prospective customers to buy something (Futrell, 1992). It requires a sale force that will interact with the ultimate customers. Johnston and Marshall (2003) suggest that personal selling messages have potential to be persuasive due to the face to face communication with customers. Consequently Brooksbank (1995) states that the role of personal selling will continue to be of overwhelming importance in the case of those companies operating in markets characterized by high volume customized goods and services with relatively long and complex decision making process as opposed to confectionery products such as biscuits.

2.5.8 Summary

It is found that a product cannot be successful on the market without proper elements of the marketing communication mix. As such there are different tools that an organization can make use of so as to inform the customers about the product.

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Company Profile Chapter 3

 

3.0 Introduction

This chapter aims at establishing biscuit as a product that fall in the category of confectionery product. Additional emphasis is being elaborated on biscuit market and its consumption in Mauritius. As such this section also introduces the company on which the study is wholly devoted, its adopted marketing mix strategies and results of SWOT analysis for the particular organisation are noted down.

3.1 Biscuit as a Confectionery Product

According to National Conference on Biscuits Industry held on 13th March 2008, biscuit is a product that can be used by all on several occasions. It is made under stringent food quality, safety, packaging laws and other relevant regulations as specified by the government. Biscuits are example of popular and cheap confectionery with worldwide consumption and their versatility and variety have endeared them to millions of people (www.worldbakers.com). Biscuit is a good appetizer that is served in various occasions and it is available in different shapes and flavours that satisfy people of all age groups.

3.2 Overview of Biscuit Market and Consumption in Mauritius

The food industry is facing growing challenge over the years. Indeed food remains an important element in sustaining life. From Household Budget Survey conducted by Central Statistical Office to study consumption pattern of the Mauritian population, food and beverages occupy an important position in it. It has also been found that b

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