Dell Company is regarded as the largest PC maker in the world registering the highest profits in one quarter in the America. The company registered over US $ 1 billion profit between May to July 2005 making it among the most profitable companies in America. This profit margin represented a 28 per cent growth within such a short period of time. Dell took over from Hewlett-Packard company has been the market leader in the PC industry. This company also deals with their customers directly reducing the bureaucratic and red tape challenges in their distributions. It has devised market oriented approaches of Customer Relationship Management (CRM) and information technology to expand its market base through data capturing for its customers. Dell uses a cost saving procedures to assemble PC’s which are delivered promptly to customers destinations using courier services enhancing its command in the supply chain. Customer complains and complements are highly encouraged and their queries are attended to promptly through their customer care services based in India (Marketing Teacher 2009, n. pg).

Weaknesses

These forms the detrimental factors and forces that a company experiences in its normal operations in the industry. These internal negative forces may include but not limited to high employees turn over which is as a consequence of company’s inability to retain its employees. These may be fueled by either poor compensation schemes practiced in the company or presence of weak organization culture that prevents employees from airing their views and concerns in an acceptable manner without intimidation and victimization. Although company should concentrate on the strengths, weaknesses should not be ignored since they represent loop holes and in the structure and operations of a company. Therefore the management should concentrate to eliminate al the weaknesses to achieve its objectives in the long run. Weaknesses are also seen as lack of expertise in the market, production of poor quality products or services and when a company has a bad reputation in the industry (Andrew 2009, p. 74).

Due to Dell Company having huge range of products that he manufactures with numerous components