Established social media presence.
In the 21st century, there are few people who do not have an established social media presence. This is part of your brand. Establishing a brand that is attractive to potential employers is a crucial step in the job search process. Your presence on social media accounts can help or hurt your job search.
Consider your presence on social media, whether personal or professional.
Describe one element of your social media presence that you can use to support the brand you want your potential employers to see. How does this element demonstrate the elements of P.R.I.C.E or some soft skills? Support your response with at least one external resource.
Describe one element of your social media presence that could negatively affect the impression potential employers have of you (your brand). How does this element impair your goal to present yourself as a professional?
Describe two tasks you can perform to strengthen and/or improve your brand using social media. Support your response with at least one external resource.
Sample Solution
Social media is an ever-changing entity, but we are finding there are a few things about it that stay constant. This includes making an effort to maintain a positive online personal brand. You are out there whether you like it or not and, even more importantly, potential employers will find you. Positive social media presence is not only your doorway to existing opportunities, but the way to create more of them in the future. According to Jan H. Kietzmann and Kristopher Hermkens, social media uses seven functional blocks: identity, conversations, sharing, presence, relationships, reputation and groups. To build a personal brand you should represent your identity so that employers understand who you really are, what your goals and professional skills are, and the expertise and relevant knowledge you bring.
