“Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making”

 

Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.

Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas:

Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
Relate the triple bottom line to an organization’s sustainability.
Analyze consumer influence on ethical behavior in marketing.
Assess the value of communicating ethical behavior to the public.
Conclude how ethical issues influence legal issues in marketing.

 

Sample Solution

“Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making”

At the most basic level, companies have an economic responsibility to be profitable so they can provide a return on investment to their stockholders, create jobs for the community, and contribute goods and services to the economy. Marketers are also expected to obey laws and regulations. Marketing ethics refers to principles and standards that define acceptable conduct in marketing as determined by various stakeholders, including the public, government regulators, private interest groups, industry, and the organization itself. Whereas social responsibility is achieved by balancing the interests of all stakeholders in the organization, ethics relates to acceptable standards of conduct in making individual and group decisions. Marketing ethics goes beyond legal issues. Ethical marketing decisions foster mutual trust in marketing relationships.

This paper pays a close look at the practice management of human resources in an organization. This will encompass the importance of the practice, functions within this office and some of the motivation techniques that can be used as well as their role in achieving organizational objectives. Furthermore, the paper will focus an attention to a reputable organization in determining the applicability of incentives and compensation in HRM. Every organization has its strategic future which is broken down into objectives that are measurable and comprehensible, so that the workforce can implement (Snell & Bohlander, 2009). The sensitivity and value placed on organizational strategic plan cannot be left in the hands its employees if they are incapable or not motivated. The organization has a responsibility not only to invest heavily in technology and detailed professional processes but also on its workforce and strategic management policies.

Discussion

Importance of HRM

HRM as a practice significantly offers support and advice to the line management within an organization. Management of human resources must ensure an attraction, preservation, loyalty and development of highly profiled caliber of people/workforce in order to provide a competitive advantage necessary for the survival and success of the organization. The image of an organization, which develops the goodwill, is largely dependent on how well its human resources are managed (McCoy, 1999). The management of the human resources assumes the following roles. First, HRM manages the demand for human resources. Economies in which organizations are based are dynamic. There are economical shifts of growth and decline that require counteractive measures within an organizations workforce. The said measures demands both quantitative and qualitative procedures within the workforce. The practices of retrenchments, hiring, early retirements and the contract renews for the experienced are all structural adjustments that responds to economical changes affecting organizations.

Second, HRM is responsible in managing social pressure in provision of the desirable environment for the workforce. The hygiene and safety of the working environment must be always maintained as it is a motivation factor in employees’ performance. The provision of appropriate protective gear whi

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