“Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making”

Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.

Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas:

Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
Relate the triple bottom line to an organization’s sustainability.
Analyze consumer influence on ethical behavior in marketing.
Assess the value of communicating ethical behavior to the public.
Conclude how ethical issues influence legal issues in marketing.

Sample Solution

There is also need for establishment of personnel departments, and quality control, and industrial engineering. The movements in human relations greatest impact resulted as of the influence of personnel department and organization’s leadership. If managers make a decision, they should be responsible of the aspects of the current condition and act on the aspects those are key to situation in hand. There should be emphasizing on the quality circles, continuous improvement and best practices. More so, there is need for flattening the management pyramid and minimizing the hierarchy management levels. There should also have consensus management whereby it involves all people in decision making.

Managers can perform better by utilization of organized knowledge in management. It is that knowledge that comprises science. The science underlying management is somehow inexact and crude as many variable in which managers deal with are enormously complex. Nevertheless, that kind of management knowledge may improve the managerial practices. Managers who try to manage in devoid of management science ought to put their belief on intuition, luck and on past occurrences. For practical purposes, the managers ought to develop three types of skills that are conceptual, human and technical (Fleet and Perterson 1994, p.25).

Conclusion

To efficiently achieve the selected aims, there ought to be general administration theories which enable managers to design and maintain effective environment. Managing is the most crucial activity in the every organizational level as managers perform functions of organizing, planning, leading, staffing and controlling (Russell C, 2002). However, the managerial skills needed differ with organizational levels.

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