Ethics

Based upon your reading of Dr. Christina Sommers’ article on Virtue Ethics and & the video lecture by Tamar Gendler on the same topic, write a 1 to 2 page essay answering the questions given in the instructions. You must support your analysis with at least two short quotations from the reading and/or video, properly notated. Proper MLA or APA in text citations are required. Each quotation must be no more than 40 words. Topic Instructions are given below.

Based upon your reading of Dr. Christina Sommers’ article on Virtue Ethics & the video lecture by Tamar Gendler on the same, write a 1 to 2 page essay on what virtue ethics is and how each of these philosophers explains it. You will need to answer the following questions: According to Sommers, what is the main problem today and what is her basic answer both in terms of content and scope? And then, from the lecture by Dr. Gendler, explain how we can turn normative commitments into descriptive laws and what does it mean to do that, according to her explanation of Aristotle’s virtue ethics (video link)? Do you think it is fair to say that virtue ethics, as Tamar Gendler explains this moral theory, is a type of human programming and, if so, does this view challenge or undercut the idea of good human behavior as a matter of choice rather than response without thought? Explain. Do you think this approach of Professor Gendler to how virtue ethics becomes part of us goes along with Professor Sommers’ thesis on what is needed in schools today or not? Explain. Finally, what part of Christina Sommers’ analysis and proposal you find convincing, if any, and what part of it, if any, do you find questionable?

Sample Solution

USD 18,500 and low maintenance fee [Calingo, 1997]. New feature had been introduce, such as sharing of files, computer screen, recording while doing video conferencing have made video conferencing to be near equal to face-to-face meeting. Although video conferencing forms a good substitute for meeting, it is only part of the reason for business travelling, other function such as inspection, discussion on sensitive issue, contractual support or hands-on servicing still require personnel to be present. In general, SIA have a medium to low treat on substitute of products or services.

4.4 Bargaining power of buyers

The airline industry had been commoditise over the years, with objective of getting from one point to another, it doesn’t make a lot of difference on which airline they choose, this is true especially for long to medium haul flight. As the air space deregulate, for example, the recent deregulation of Singapore-Malaysia air route had prompt an influx of other carrier such as Firefly and Air Asia to the market SIA and MAS (Malaysia Airlines System) once hold monopoly.

The passengers in the airline industry consist of business traveller and discretionary traveller. Discretionary travellers are quite flexible on the time and flight connections, cost is a main concern for them. Business traveller are not so sensitive about price, instead short travelling time and comfortable journey are priority for them. All of them would not hesitate to switch airline if price and timing matched their interest. Kris flyer program, a frequent flyer program which accumulates free air miles with other incentive such as gives admission to exclusive ai

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