Ethics, Diversity, Leadership, and Engagement

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The field of social work is filled with ethical decision making, engaging clients and community, and providing leadership to address these individual, family, and community needs. Children are considered a vulnerable population and social workers need to integrate the highest of ethical standards while considering the multiple needs of diverse clients. Throughout this course, you have learned about multiple challenging issues that children, youth, and families face. Take a minute to reflect on the topic that resonates with you, that engages you, or even makes you feel passionate about the social work field.

For this assignment, consider current challenging issues for children and adolescents within our society; examples include confidentiality; treating children with medication; sentencing children to life in prison; involuntary holds; removing children from the home due to abuse; sex trafficking; controversial therapies such as conversion therapy; discrimination against diverse populations; and lack of resources for a particular childhood issue. Consider a topic you have examined during this course, or identify a new topic.

One role for social workers is advocacy. As a part of this assignment, you conduct a form of leadership through advocacy in relation to your chosen topic.

Instructions
Write a 1–2 page letter that identifies and addresses your concern. This letter can be written to the editor of your local newspaper, your local legislative body, or agencies that create policy and advocacy for this population.

This letter should be an example of critical thinking and should include, at a minimum:

A well-articulated ethical issue you have identified, including demographics, statistics, and why it is an issue within your community. Provide relevant resources and citations.
A strategy that would address dimensions and differentiation in diversity that will influence local policy and influence relationships, intervention techniques and technologies with diverse clients, families, groups, organizations, and communities.
Interventions identified through research and evidence-based practices. Provide references and research.
Demonstrate use of leadership skills and use of technology.

Sample Solution

rand loyalty is defined as a ‘repeated purchases of particular products and services during a certain period of time’ (Youjae & Hoseong 2003 p. 231). Kim et al. (2008) further explain that brand loyalty is ‘a construct that has both attitudinal and behavioural elements’ (p. 80) especially when defined as a non-random purchase ‘expressed over time by some decision-making units with respect to one or more alternative brands’ (p.80).

Various researches have been conducted on brand loyalty. Some research such as Ehrenber (1988); Jacoby and Chestnut (1978) and Oliver (1997) have focused on classifying the different loyalty. Other research examined the relationships between program loyalty and brand loyalty. Of particular importance even for this study, is the implication from the study of CITE. This study showed that loyalty programs should be different depending on the involvement on part of the customers, in fact the CITE concludes that ‘under high involvement, program loyalty is formed based on value perception, and the loyalty program affects brand loyalty via both direct and indirect routes.”
The implications of a good website and triggers of senses go beyond the actual product so much so that having a strong brand and a positive online experience go hand in hand (Constantinides 2004). In fact, Kau et al. (2003) explain how a strong offline brand, affected by well-exploited sense, will positively affect online shopping because it determines if the consumer will return or not; not only online but also in any brick-and-mortar stores the company might have.

2.4 Consumer Neuroscience

The field of neuromarketing is relatively new. According to Morin (2011) neuromarketing first appeared in 2002 by two companies offering neuromarketing research at the time: BrightHouse and SalesBrain.

According to this author, the first scholar paper on this field was later published by Read Montague, Professor of Neuroscience at Baylor College of Medicine in 2003 when he tested what the consumer preferred between Coca Cola and Pepsi through the use of the fMRI (Functional Magnetic Resonance Imagining) technique. This experiment triggered a number of criticisms towards this new field fearing that it will eventually find a way to manipulate the consumer purchases ‘ and therefore the consumers’ freedom of choice. However, this did not stop the field from evolving, and today, even if still in its infancy, neuromarketing is on a steady growing rate both academically and professionally.

2.4.1 Defining Consumer Neuroscience

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