Evaluating Emotional Appeals

at
Categories
Tags

 

 

 

In class we discussed a range of different emotions that can be incorporated into an emotional appeal and tips for doing so effectively. For this assignment, you will find an emotional appeal, identify why it is an emotional appeal, and explain whether it is effective (i.e., persuasive). Refer to class notes from Unit 7: Pathos & Emotional Appeals, as well as the Nabi (2012) reading, to help you complete this assignment.

Instructions
Find an example of an emotional appeal online. It may be an advertisement, commercial/video, PSA, campaign, newspaper article, etc. Do not choose one we already viewed in class. Try to branch out to find something new! Based on the emotional appeal you find, address each of the following:

(1) Provide the link for the emotional appeal.

(2) In one sentence, describe the purpose of the persuasive appeal. In other words, what was the appeal trying to persuade people to do/think/believe?

(3) In one paragraph, describe the persuasive appeal in detail. (e.g., What images did it use? What words did it include?)

(4) What emotion did the appeal attempt to arouse? Provide at least three specific elements from the appeal that support your claim.

(5) Was this appeal effectively persuasive? In other words, did it persuade you? Explain why/why not (and if it did not persuade you, what could have been added/improved to persuade you).

Submission Instructions
1) Review the assignment video (located in the assignment folder) for suggestions on how to complete this assignment successfully.
2) Use the submission link (located in the assignment folder). Follow the assignment formatting guidelines for our class (e.g., PDF or Word document).

 

Whittlesey 2012 sets up an exhaustive continuum for any exchange of any substance starting with one medium then onto the next, principally, however not only, including language to language, language to different mediums, e.g., pictures (films, kid’s shows, and so forth.) or from different mediums to different mediums, with interpretation, comprehended as in exactly the same words replication in the thin sense, at the one end, transposition including different degrees of free rendering of the source, and adjustment saw as the uttermost expelled from the source. He calls attention to that genuine interpretation in the thin sense he proposes is somewhat confined then again, with numerous guidelines: exclusions of words, expressions, and sentences, not to mention entire segments, is disliked, as are augmentations, or bends of the source or its purpose. Interpretations must summon a similar picture as the source messages and pass on their content.9 The exactness of an interpretation must be obvious, which is considerably less simple for transposition or adaptation.10

Whittlesey likewise refers to such models as condensed variants of the works of art, making old messages increasingly available absolutely by modernizing the language; decorating, enhancing or really

J. Pierrepont Finch, a youthful window washer in New York City with enormous aspirations, peruses the book How to Succeed in Business Without Really Trying. The “Book Voice” reveals to him that he will be fruitful in the business world in the event that he follows the book’s recommendation. Energized, Finch enters the World Wide Wicket Company looking for an occupation (“How To Succeed”).

Finch catchs J.B. Biggley, the leader of the organization, who sends him to the work force supervisor, Mr. Bratt. Rosemary Pilkington, an entirely, youthful secretary working at the organization, is dazzled purchase Finch’s intensity and causes him meet Mr. Bratt. Bratt is initially curt to Finch, thus Finch discloses to him that Biggley sent him and that they were companions.

This question has been answered.

Get Answer