Analyze that potential international market by considering the 4 aspects of the Diamond of National Advantage: industry rivalry, demand conditions, related and supporting industries, and factor endowments.
Analyze the forces (in the home market and international market) that will help the organization succeed with its expansion and the forces that may act as barriers to that expansion. Refer to your analysis of strengths and weaknesses completed in Wk 1, the Porter’s Five Forces worksheet from Wk 3, and your analysis of the Diamond of National Advantage.
Evaluate the 4 adjustments leaders must make when expanding internationally (Burkus, 2012). Recommend 1 specific leadership action for each adjustment, such as developing a global mindset, developing sensitivity to cultural differences, decentralizing, deciding on the level of involvement, etc.
The four aspects of the Diamond of National Advantage are:
To analyze a potential international market using the Diamond of National Advantage, we would need to consider the following factors:
Once we have considered these factors, we can then assess whether the target market is a good fit for the organization’s expansion plans.
The forces that will help the organization succeed with its expansion include:
The forces that may act as barriers to expansion include:
By carefully considering these factors, the organization can develop a strategy that will increase its chances of success in the international market.
The four adjustments that leaders must make when expanding internationally are:
One specific leadership action for each adjustment is as follows:
By making these adjustments, leaders can increase the chances of success for their organization’s international expansion.