Facebook Marketplace listing.

 

 

 

 

It is often helpful to visualize where your work will lead, and you are anxious to get a feel for what your marketing campaign might look like. Imagine that you are about to wrap up your marketing campaign pitch and want to end your data and content information with a flourish—a visual that embodies and expresses the entire marketing plan. This flourish or visual would be the last slide of your presentation—the icing on the cake of your marketing campaign. You want to create some sizzle and transform the abstract into something the client can see. Remember, you may not be ready for the final marketing deliverable, but your work here could help crystallize your thoughts as you complete your marketing plan.Keep in mind, the more cleverly you incorporate elements of your current plans and findings into your digital media piece, the more effective your final product will be. Here are a few things to consider as you prepare your visual:

Branding.
A call to action.
Visual interest.
Ways to convert users.
Customers, competition, and value proposition.
Examples:

A Facebook Marketplace listing.
An Instagram image.
A YouTube video.
A GIF for an advertisement.
A Facebook company homepage mock-up.
Instructions
Create a piece of marketing collateral in the medium of your choice that is appropriate for the customer, the service, and the campaign you are formulating. Include a caption or notes that describe how the work will be depicted. Include:

Who is the target market or customer?
Where will this visual be displayed?
How will the customer get to it or access the marketing collateral?
Where will this visual lead to if acted upon (i.e. if clicked on or interacted with in some way).
The ultimate purpose or goal.

Sample Solution

There are other contingency theories that provide a more continuum based approach such as Redding’s theory of leadership and management, however Fielder’s description of how situational factors affect the leadership style required for the situation is extremely useful in understanding the fundamentals of leadership (Pettinger, 2007). Chelladurai in his Multi Dimensional Model of Leadership, expands on much of Fiedler’s theory but in a continuum based approach, in which the leader can adapt their leadership style to fit the situation (Chelladurai and Madella, 2006). Chelladurai’s theory is taken from sports psychology but can be applied to an organisational scenario. It provides a much more empirical categorisation of task structure, clearly differentiating a plethora of situations that require certain leadership styles for success. Chealldurai found three characteristics that affect the leadership style required for a situation, called antecedents, they mainly expand upon Fiedler’s situational factors and leader – member relations and ultimately affect how a leader should behave towards a situation. The first are situational characteristics, the environment in which the leader must perform, the second are leader characteristics, the experience, personal qualities and skills of the leader, and the third are member characteristics, the motivation, skill and experience levels of group members (Chelladurai and Madella, 2006). The situational characteristics and member characteristics have a required behaviour to ensure maximum group performance, they also have a preferred behaviour to ensure the satisfaction of group members, if the leaders actual behaviour matches both the required behaviour and preferred behaviour of the situation the consequence is maximum group performance and satisfaction. However, if the group are not performing and achieving goals or are not satisfied or both, then the leader is able to amend their actual behaviour to improve this. Leaders able to monitor performance and satisfaction, and understand what is required to amend the situation will achieve optimum group performance in Chelladurai’s model

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