Factors affecting the consumer’s Preference on soft drinks

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Research proposal on the factors affecting the consumer’s Preference when it comes to soft drinks?

 

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Soft drinks are popular beverages that people of all ages and across different cultures tend to consume. This research project will investigate the factors affecting consumer preference when it comes to soft drink consumption. It is hypothesized that factors such as age, income level, location of residence, exposure to media campaigns, health consciousness, availability and price play an important role in determining how consumers respond to different types of soft drinks.

The primary method for data collection will involve a survey designed to assess the effects of these various factors on consumer preferences towards certain types of soft drinks. The survey will include questions about demographic information (e.g., age bracket, gender, income level), preferred flavors/brands of soft drinks (if any), frequency of consumption, awareness/influence from marketing campaigns targeting those brands or flavors and health-related concerns (if any). Survey responses will be analyzed using descriptive statistics and correlation techniques to identify any significant relationships between variables under study.

This research has important implications for both market researchers and manufacturers as it can help them better understand the needs and preferences of their target audience so they can tailor their products accordingly. Additionally, this research could be used by policy makers in developing strategies aimed at curbing excessive consumption of sugary beverages amidst growing concerns about health epidemics related to obesity and diabetes (Kandathil et al., 2019).

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