Family Purchase Decisions – Buyer And Consumer Behavior

 

Using the topic Resources, discuss the factors that drive family purchase decisions. Explain why this information is important to marketers and discuss how they use it when marketing products. Illustrate your ideas with specific reasons, facts, and examples. In replies to peers, indicate whether you agree or disagree with their assessment and justify your response using the topic Resources.

 

Sample Solution

Family Purchase Decisions – Buyer And Consumer Behavior

How and why do people make a decision to buy? No two individuals have same buying preferences. The buying tendencies of individuals vary as per their age, need, income, lifestyle, geographical location, willingness to spend, family status and so on. an individual`s immediate family members play an essential role in influencing his/her buying behavior. An individual tends to discuss with his/her immediate family members before purchasing a particular product or service. Family members might support an individual`s decision to buy a particular product, stop him from purchasing it or suggest few other options.

in advanced military equipment such as armored vehicles have flowed from the federal government to both big cities and small towns . Hence, state and local law enforcement agencies have been awarded in cash for the sheer number of people swept into the system for drug offenses, thus giving law enforcement agencies an incentive to go out and look. This includes stopping and frisking, searching as many people as possible, pulling over as many cars as possible, in order to boost their numbers up and ensure the funding stream will continue or increase. For example, Fresno’s Police Department received 28.4 million in Federal Grants, in which leads to the city of Fresno having the nations most advanced “held automation system” .

Technology

Policing through technology is a way in which the police, as agencies of the state, are able to gather intelligence, surveillance, and achieve the means necessary to socially control populations. Ultimately, the goal of police intelligence is repression. Thus, “repression is tricky business…Rebellions may brew, discontent spread, revolutionaries prepare their forces—all before the government even realizes it is facing a threat. Intelligence work is meant to fill this gap” . Police intelligence is a covert form of policing in order to maintain certain populations that pose a threat under control. The targets are generally unaware of police intelligence activity; the public at large barely recognizes its existence .

COINTELPRO (Counter Intelligence Program), is recognized as a successful program, which is part of the Federal Bureau of Investigation’s (FBI). It was a unique program that connected the local to the federal in order to monitor and control insurgency. Particularly, during the 1960’s, COINTELPRO,

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