Fashion BUSINESS, Hospitality sector and MARKETING

 

This is a dissertation on the topic of luxury fashion and Hospitality. And how do people consume luxury hospitality?
This dissertation focuses on creating a hotel concept inspired by the Yves Saint Laurent brand. A lot of luxury brands are expanding into the hotel business.
This dissertation is based on the concept of creating a hotel for the Saint Laurant brand as a way to expand it.
The written document will overview luxury and how people consume it. Main concepts need to focus on Luxury Hospitality and Luxury fashion brands and
how people consume it now.
What is luxury hospitality?
Does fashion influence the consumer experience in the hospitality sector? Does it affect their expectations?
What are people’s expectations when they consume luxury? Hospitality,
Do people expect more when a hotel comes from a luxury fashion brand?
The rationale behind your written document is to define the luxury experience and how Covid-19 has changed consumer behavior. Your audience research
will look at how likely people are to spend money on a luxury holiday and what they would then expect.
Luxury hospitality sector – contemporary experiences
what are consumer expectations
The location for the hotel was chosen as Granada, Spain.
The reason for this is that it has a lot of infrastructure that combines a mix of Middle Eastern and European architecture.
The original Middle Eastern style inspiration came from Yves Saint Laurent’s house in Morroco. So we want to bring a part of the origin of the brand and its
creator to present Europe and the present time. And combine a mix of those two things with a present high-tech style.
( only the outside of the hotel’s facade will be middle eastern style, inside, it will be fully modern and show the brands identity)
Paris, the capital of fashion, is filled with luxury hospitality. This is why opening a new hotel there will be highly competitive. Meanwhile, Granada is a unique
location. People are looking for a new experience.
What concepts are essential for luxury travelers? What are they looking for in their travel experiences?
What makes the experience unique?
What aspects of the luxury sector actually make it luxury?
Research to justify why Granada is the best possible location for the hotel. ( location, surroundings, entertainment)
There’s no apparent connection to Saint Laurent, so there is no compelling reason to situate the hotel there. As a business decision, why does Granada make
sense? Why not build it anywhere else?
You need to justify the location and prove that this is the best location to build the hotel.
Define things like the activities the hotel provides.
The hotel will have an amazing restaurant collaborating with Spanish star chef Dabiz Muñoz, owner of the three Michelin stars.
And spa collaborated together with La Mer.
Marketing approach.
What marketing strategy would be successful?
Brand Identity – Matrix
PASTEL analysis for the concept of this hotel
Product Price Place Promotion.
Commercial reasoning and why want to respond to modern luxury demands with this kind of hotel?
People love luxury hotels, but why do they need THIS luxury hotel? What makes it different or distinctly appealing?

 

Sample Solution 

Experiential areas with a brand are lifestyle additions for several high-end and fashion labels. In order to engage the customer in a satisfying, unique, and unquestionably memorable experience, these venues aim to catch their attention. Brand spaces can take many different forms, from spaces meant for pure enjoyment and relaxation to spaces intended to connect with historical, literary, artistic, or any other elements closely related to the core values and the brand purpose. At the opposite end of the spectrum are non-commercial spaces. A brand’s positioning is largely determined by how consumers perceive it. What aspects of the brand do they value the most?

Section I: INTRODUCTION TO THE STUDY Introduction The country is encountering a basic deficiency of medical care suppliers, a lack that is supposed to increment in the following five years, similarly as the biggest populace in our country’s set of experiences arrives at the age when expanded clinical consideration is vital (Pike, 2002). Staffing of emergency clinics, facilities, and nursing homes is more basic than any time in recent memory as the huge quantities of ‘gen X-ers’ start to understand the requirement for more continuous clinical mediation and long haul care. Interest in turning into a medical caretaker has disappeared lately, likely because of the historical backdrop of the extraordinary and requesting instructive cycle, low compensation, firm and extended periods of time, and fast ‘wear out’ of those rehearsing in the calling (Wharrad, 2003). A complex oversaw care climate in this country is restricting the dollars accessible to be spent on nursing care. Numerous wellbeing callings, particularly nursing, have the standing of ‘eating their young’ as opposed to offering compelling coaching to develop future medical services suppliers. Because of these variables, the quantity of medical attendants has diminished and businesses regard themselves as understaffed and seeking able work force. Before 2001 the decay had been apparent for a considerable length of time (Sadler, 2003). Nursing schools, public pioneers, medical services pioneers and the overall population is impacted by the absence of Registered Nurses (RNs) accessible. As the populace ages, the assumption is that a rising number of RNs will be required essentially to keep up with the ongoing degree of medical care. Furthermore, the momentum ecological and political worries of expanding pandemic sickness, event of synthetic and catastrophic events, and expanding dangers of war, requires critical expansions in the medical services labor force (Jefferys, 2001). The public nursing lack and factors that increment the interest for expanding the nursing labor force notwithstanding public, state, and nearby debacles make the potential for a general wellbeing emergency. Nursing programs have endeavored to satisfy need for medical attendants by expanding enlistment and campaigning effectively for expansions in program subsidizing by schools and states for understudies. Tragically, the issue of nursing understudy weakening hampers the best endeavors of nursing programs and irritates the public lack of Registered Nurses in the United States (Ofori, 2002). In 2003, the National League for Nursing revealed a positive vertical pattern in the nursing labor force supply in any case, the American College of Healthcare Executives (2006) detailed that in 2005, 85% of emergency clinic directors decided medical clinics needed more enlisted medical attendants to fulfill patient consideration needs. The United States Bureau of Labor insights showed by 2014, more than 1.2 million new and substitution nursing positions would be expected to meet the public medical services needs (Ramsburg, 2007). Various broad endeavors to diminish weakening have been made by nursing programs including reinforcing affirmation methods and executing maintenance programs. Unfortunately, the issues of weakening keep on continuing nursing schools the nation over. Admission to a nursing program is serious and numerous potential understudies are denied confirmation every semester. Steady loss from nursing programs influences not just the particular understudy who is acknowledged to a nursing program and ineffective, yet in addition the understudy denied confirmation that might have been effective. Steady loss rates are expensive to understudies, nursing projects, and medical services the same by diminishing the quantity of likely alumni from schools of nursing and adding to the nursing lack. Many examinations feature the a lot higher than wanted whittling down rates for nursing understudies and endeavor to decide expected scholar and non scholastic contributing reasons for this undesired weakening rate (Ostrye, 2001). As indicated by Barr (1999), there is a lack of information accessible on what elements impact understudy achievement; in any case, scholastic indicator factors neglect to make sense of every one of the variables that influence understudy execution completely. Many college’s affirmation divisions commit significant time and cash for the enrollment and confirmation of nursing understudies. Besides, confirmation sets up are entrusted with the perpetually troublesome charge of recognizing candidates who can find success. Enlisting qualified candidates is only the starting move toward encouraging project culmination. After understudies are conceded, they should be managed the cost of assets that will encourage their tirelessness in the nursing program as well as advance their scholastic achievement. Maintenance as well as wearing down of nursing understudies has been related with segment, scholastic, monetary, mental, and character/conduct factors. All things considered, numerous analysts have zeroed in on IQ (IQ) while analyzing what advances scholarly achievement. Be that as it may, all the more as of late researchers have started to examine non-mental or psychosocial factors like capacity to understand individuals on a deeper level, mental strengthening, versatility, and profound prosperity as a method for facilitating scholarly achievement (Chow, 2001). Especially, scientists found that dealing with feelings was emphatically connected with scholarly achievement. Different researchers have zeroed in on how homeroom methods can advance mental strengthening subsequently advancing scholastic achievement. Albeit, no examination studies have inspected the connection

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