Financial performance of a listed shipping company

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You are to produce a landscape-oriented poster that illustrates and explains the financial
performance of a listed shipping company. It should employ financial ratios, cover the past
five years and benchmark the chosen company against four of its closest competitors. It
should be visually appealing while ensuring that the figures or ratios you choose to display
are relevant and meaningful.
Such 2-page advertisements appear in the financial papers as advertisement for the
purposes of attracting investors and you can use them as a reference.
To proceed with this coursework, you must be able to access a shipping company’s financial
information:
• You are not allowed to use the two benchmark companies we will use during our
seminars.
• Companies listed in most major stock exchanges are required to publish their annual
reports online.
• Make sure that at least 50% your company’s revenue is generated from shippingrelated activities.
• If you have difficulties obtaining the annual report of a company, please try a
different company before asking for guidance. It’s your responsibility to choose
companies whose data is available.
Content-wise, make sure you include ratios allowing you to apprehend the company from
all five perspectives covered in class. Do not forget comparison with four major competitors.
Note that 5 ratios for 5 companies over 5 years are really hard to parse in their raw data
form so you will have to use appropriate charting techniques to visually summarize all that
information.
Please note that the assessment criteria (see below) do not include theory or academic
referencing, so you do not need to (and indeed must NOT) include definitions for each ratio
(it will be considered off-topic). The limited space of a poster means that you should not
indulge in stale repetition of theory.
Instead you are expected to use the limited space available to provide succinct explanations
concerning each ratio: begin by underlining the most important figures and then attempt to
explain your company’s financial performance by linking it to market conditions, specific
events or company decisions. Make every word count!
To help with the marking of the ratios used, you are to also submit a copy of the financial
data used and, eventually, of your calculations (if a ratio is already calculated in the
company’s annual report then please provide the respective page instead).
Presentation-wise, begin by making sure your poster is legible; what cannot be read cannot
be marked. Since you are meant to focus on an individual company, it is expected that your
poster will feature prominently the company’s name, logo and eventual photos relating to
their activities. Additional marks will be allocated if the poster is visually appealing and has
internal logic and coherence.

Sample Solution

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