Five Forces Analysis

 

Paint a background picture of the firm (emphasizing especially the present time), paying particular attention to the disruption it currently faces.

1 – How is the company dealing with the disruption in content delivery, particularly online streaming and content providers like Netflix. Conduct a PESTEL analysis and discuss any pertinent findings that drive the disruption.

2 – What is its current strategic approach? How has it modified its strategy to deal with the disruption. Perform a Five Forces Analysis. Is the industry attractive?

3 – Where is the potential growth in this market? What challenges do companies face when attempting to expand internationally? What recommendations would you make to the company regarding how to deal with the continued disruption in the industry?

 

Sample Solution

Background Picture

The company in question is a traditional media conglomerate with a long history of producing and distributing high-quality content. However, in recent years, it has faced significant disruption from the rise of online streaming and content providers like Netflix.

PESTEL Analysis

  • Political: The political landscape in which the company operates is relatively stable, with no major disruptions on the horizon. However, the company does need to be aware of the potential for changes in government regulation, which could impact its business operations.
  • Economic: The global economy is currently in a strong state of growth, which is benefiting the media industry as a whole. However, the company does need to be mindful of the potential for a downturn in the economy, which could lead to a decrease in advertising revenue.
  • Social: The social landscape is changing rapidly, with new technologies and platforms emerging all the time. The company needs to be able to adapt to these changes quickly in order to remain competitive.
  • Technological: The technological landscape is also changing rapidly, with new innovations emerging all the time. The company needs to be able to invest in new technologies in order to remain competitive.
  • Environmental: The environmental landscape is also changing, with growing concerns about climate change. The company needs to be able to reduce its environmental impact in order to remain sustainable.
  • Legal: The legal landscape is also changing, with new regulations being introduced all the time. The company needs to be able to comply with all applicable regulations in order to avoid legal trouble.

PESTEL Findings that Drive Disruption

The following PESTEL findings are particularly relevant to the disruption currently facing the company:

  • Technological: The rise of online streaming and content providers like Netflix has made it easier for consumers to access content without having to subscribe to a traditional cable or satellite package. This has led to a decline in the number of subscribers to traditional media companies.
  • Social: The changing social landscape is also driving disruption in the media industry. Consumers are increasingly spending their time on digital platforms, such as social media and streaming services. This is leading to a decline in the consumption of traditional media, such as print and television.

Company’s Response to Disruption

In response to the disruption in content delivery, the company has taken a number of steps, including:

  • Investing in its own streaming service: The company has launched its own streaming service, which offers a variety of content, including original programming, movies, and TV shows.
  • Partnering with other content providers: The company has partnered with other content providers, such as Netflix and Hulu, to offer its content on their platforms.
  • Producing more original content: The company is producing more original content, which is designed to appeal to a wide range of audiences.
  • Expanding into new markets: The company is expanding into new markets, such as emerging markets, in order to grow its subscriber base.

Five Forces Analysis

  • Supplier power: The supplier power in the media industry is relatively high. This is because there are a limited number of suppliers of high-quality content.
  • Buyer power: The buyer power in the media industry is also relatively high. This is because consumers have a wide range of choices when it comes to content.
  • Threat of new entrants: The threat of new entrants in the media industry is relatively low. This is because it is difficult and expensive to produce and distribute high-quality content.
  • Threat of substitutes: The threat of substitutes in the media industry is relatively high. This is because there are many different ways for consumers to access content, such as through streaming services, social media, and gaming.
  • Competitive rivalry: The competitive rivalry in the media industry is relatively high. This is because there are a number of large and well-established companies competing for market share.

Is the Industry Attractive?

The media industry is still an attractive industry, but it is facing some challenges. The rise of online streaming and content providers like Netflix is disrupting the traditional media business model. However, there are still opportunities for growth in the industry, such as in emerging markets and through the development of new content formats.

Current Strategic Approach

The company’s current strategic approach is focused on the following:

  • Investing in its streaming service: The company is investing heavily in its streaming service in order to make it more competitive with Netflix and other streaming services.
  • Producing more original content: The company is producing more original content, which is designed to appeal to a wide range of audiences.
  • Expanding into new markets: The company is expanding into new markets, such as emerging markets, in order to grow its subscriber base.

Modifications to Strategy to Deal with Disruption

The company has made a number of modifications to its strategy in order to deal with the disruption in content delivery.

 

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