Logitech bring to market tools that enrich the interface between people and information.

Logitech dealing with producing personal computer peripheral to help people enjoy a better experience with digital world. In 1982, Logitech introduced the P4 Mouse, their first hardware device. Logitech established itself as the worldwide leader in computer mice and have reinvented the mouse in various of ways to match the evolving needs of personal computer and laptop users. In April 1996, Logitech celebrated the shipment of its 100 millionth mouse.

The technology industry is growing rapidly. The idea grows rapidly and being inspired by innovation and creativity in the production of a superior product. This rapid development has had an impact on existing industry players. In 2010, Logitech sales began to drop significantly, and in its Annual Report Logitech highlighted that, “If we fail to innovate in our current and emerging product categories our business and operating results could suffer”.

In 2012, about 40-50% smartphones were sold worldwide and of those have touchscreens. The industry big players such as Google, Samsung, Apple and others are increasingly integrating touchscreens into many of their products. Touchscreens are one of the more significant obstacles changing the landscape for companies like Logitech, who sell mice, keyboards, and other peripherals. In 2013, Logitech declared losses of $1.24 per share in the third quarter and has started embarking the plans to discontinue its non-profitable products.. The main culprit for Logitech is the decreasing importance of hardware and hardware accessories because of the mobilization of computing (Vanderwit, E.n.d)

The great competition faced by Logitech is the result of its success. Logitech computer peripheral products, especially keyboards and mice, dominate the local and international markets. They have long been ahead