Framework for Digital Marketing.

 

 

Read about the 4E Framework for Digital Marketing. You are required to choose a product category from your local market and critically examine how it uses the 4E framework for that product with the help of best social media elements.

There are four macro strategies to create and deliver value to customers and that can help a firm to develop a sustainable competitive advantage. Think of companies from the local market who you are very loyal to in many categories like (food, electronics, personal care etc.).Is it the product, location, operational, or customer excellence that you are loyal to that firm? Critically examine.
You have read about the 4E Framework for Digital Marketing. You are required to choose a product category from your local market and critically examine how it uses the 4E framework for that product with the help of best social media elements.

 

Sample Solution

Framework for digital marketing

The 4E framework recognizes that marketers must: Excite customers with relevant offers; Educate them about the offering; help them experience products, whether directly or indirectly; and give them an opportunity to engage and understand the types of social media. The 4E framework of digital marketing uses social networking sites like Facebook and blogs which allows a customer to get involved and be aware of the products. One company that put this method to use was Sephora the leader in global prestige in the world of beauty owned by L.V.M.H Moet Hennessy Louis Vuitton. The company used this framework to excite their customers about products and ideas using social media as well as their own mobile application. This app alone can populate new customers just by the efficiency of it and the fact that it provides the customers with an easy online shopping experience with the ability to earn points on every dollar spent is also a win for this cosmetic retailer.

Not only was this battle life or death for the soldiers, it was also for the civilians of Stalingrad itself. Stalin’s tactics were a large reason why the civilian death toll was so high in this battle.Stalin shipped most of the important food supplies such as grain and cattle away from Stalingrad, leaving the citizens with little to eat. In the first 48 hours of the battle almost 100 tons of bombs were dropped by the Luftwaffe during the Blitzkrieg. Dozens of airstrikes followed suit and tens of thousands of the citizens lost their lives and the once populous and industrious city became rubble and a warzone. Stalin’s policies had begun to take their first lives. The Nazi’s use of the tactic “blitzkrieg” was essential to all their victories during most of the war, allowing them to attack the enemy quickly and cause maximum damage to them, which led to their swift defeat. This tactic worked extremely well for fast paced operations but in a battle of attrition, there is no way to maneuver fast enough to get the advantage of encircling and capturing the enemy. This caused the major tactic to fail due to the Germans being stopped and bogged down within the city, which caused them to lose immense amounts of men and resources. This was not something the Germans were used to and it caused them to be off balance during the battle, not having the swift upperhand. This major fluke for the Germans was first seen at the battle of Moscow. Another factor that led to the failure of the operation was that the Germans were not prepared for winter. At first they planned an earlier summer campaign but it was later postponed to later that summer. With this delay, they counted on the blitzkrieg being essential in a quick victory over the Soviets. This was hampered by the ferocious downpours during the summer that caused many vital paths to become a muddy bog and the brutal winter that froze an essential amo

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